The VET MarketJim Davidson

Department of Education, Employment, and Workplace Relations

The Industry

Overview of VET market

The Industry

Rivalry amongst existing

competitors

Forces Governing the

Market

The Industry

Rivalry amongst existing

competitors

Threat of new

entrants

•Other Providers

•Universities

•Schools

The Industry

Rivalry amongst existing

competitors

Threat of new

entrants

Bargaining power of customers

•Students have more information

•Why do some students not choose VET?

•Student contribution

The Industry

Rivalry amongst existing

competitors

Threat of new

entrants

Bargaining power of customers

Threat of substitute

products and services

•Work-based training

•Private accreditation

•E - Learning

The Industry

Rivalry amongst existing

competitors

Threat of new

entrants

Bargaining power of suppliers

•Government purchasing arrangements

•Increasingly market driven approach

•The VET professional

Bargaining power of customers

Threat of substitute

products and services

The Industry

Rivalry amongst existing

competitors

Threat of new

entrants

Bargaining power of suppliers

Bargaining power of customers

Threat of substitute

products and services

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