Cockneysand coffeeThe role for a good story in marketing

james m@jamescmitchell follow me on the twitter why don’t you

The crisis of caring

Stories are what make people care

Chapter 1: Values and Value

Chapter 1: Values and Value

“Will people like it?”

FREEDOM

Chapter 2: Fortune and Failure

“Endless Climaxes”

Chapter 2: Fortune and Failure

Chapter 2: Fortune and Failure

“The Trough”

Chapter 3: Suspense

Chapter 3: Suspense

“Will they, won’t they?”

“The earliest brands were basically a promise of

efficacy” -Paul Feldwick

Sharon Maughan

Giles from Buffy

That guy

That guy

“Will they, won’t they?”

30 MILLION PEOPLE

The Kiss, 1989

Chapter 4: Agency

Chapter 4: Agency

“Choose your own adventure”

Kris Marshall Esther Hall

Kris Marshall Esther Hall

The whole family goes to a registry office and gets married ! It then jumps forward 9 months to show the baby and they are all smiling and phoning their family x

Jane's ex will also find a new partner for himself and also have a child then all can meet up on a regular basis and be friendly for the sake of the children.

Chapter 5: Conclusion

“What makes people care?”

• Value

• Value

• Mixed fortune

• Value

• Mixed fortune

• Suspense

• Value

• Mixed fortune

• Suspense

• Agency

• Value

• Mixed fortune

• Suspense

• Agency

• The Plot Twist

Chapter 6: The Plot Twist

Chapter 6: The Plot Twist

“…wait, what?”

Word count:35,609/50,000

Like any good story, this presentation has a plot twist.

You see, I’ve been rather busy this month, writing a novel.

This is the point: what other form of entertainment/content creation could keep someone so engaged on so personal a level, for so long?

Stories: HomerPhotos: Evan BadenMusic: Quantic