The Un-Usual Suspects (wikis, open source, SaaS - with panelists)

THE UN-USUAL SUSPECTS

ECM MEETSWIKIS, SAAS,

OPEN SOURCE

Facilitated by Dan KeldsenDirector, Market Intelligence at AIIM

dkeldsen<at>aiim<dot>org

1Friday, October 19, 2007

BRIEF HISTORY OF DAN

17 years of Marketing Experience

16 years of “official” IT Experience

Former Director of IT and CTO of Delphi Group for 13 years, also did Analyst and Consultant work

3.5 years working within Perot Systems ($3 Billion annual revenue)

Who knew that voting for him meant I’d work for him 12 years later?

Now co-heading AIIM Market Intelligence, leveraging the 50,000+ member community of AIIM

WHAT’S HAPPENING IN INFORMATION MANAGMENT

TODAY?

Infinite Choices,

Infinite Power

TOO MANY CHOICES FOR SOLUTIONS

Equals Massive Headache!

CHAOS&

INDECISION

TRAPPED BY I.T.?

CLIFF NOTES:YES, IT DOES!

BUT THAT

DOESN’T SELL

WE’RE BUSIER THAN EVER

WE HAVE MORE “INFORMATION” THAN

EVER BEFORE

ARE THE CHOICES I’VE MADE HELPING MY

BUSINESS?

WHAT DOES THE MARKET THINK OF THE “NON-

TRADITIONAL” WORLD?

SURVEY SAYS...

IMPORTANCE TO YOU

Critical/high Moderate Not at All HUH?

IMPORTANCE

Enterprise 2.0,Wikis, Blogs, RSS,

SaaS,Open Source

Critical to ModerateOver 60-70%

YOUR UNDERSTANDING

Expert/Good Familiar Vaguely None

Understanding

Enterprise 2.0,Wikis, Blogs, RSS,

SaaS,Open Source

Vague to No UnderstandingOver 50-70%

Tide is Rising Here

CHASM TIME

THE MARKET IS NOT A SINGLE MASS

EARLY ADOPTORS

EARLY INNOVATORS

LATE INNOVATORS

MAINSTREAM

LAGGARDS

TECHNOLOGY ADOPTION STRATEGIES

Techies:Just try it!

Pragmatists:Stick with the herd!

Conservatives:Stick with what’s proven!

Skeptics:Just say No!

Visionaries:Get ahead of the herd!

TECHNOLOGY ADOPTION LIFE CYCLE

EarlyMarket

Bowling Alley

Tornado

Main Street

DARWIN-TIME

OUT EVOLVING your competition is THE key

Don’t overrun the appetite of consumers/buyers and accelerate off into no-man’s land

Mergers & Acquisitions are one route - expensive

What are the alternatives?

DEALING WITH DARWIN

BECAUSE IF YOU DON’T...

YOUR COMPETITORS ARE RUNNING 24/7,

EVEN IF YOU AREN’T...

BUT DON’T TAKE MY WORD FOR IT...

SO,WHAT’S HAPPENING IN

DELIVERY MODELS,AND HOW CONTENT IS

CREATED TODAY?

THE UN-USUAL SUSPECTS

Alfresco - Open Source ECM

SocialText - Enterprise Wikis

SpringCM - ECM On-Demand

As Director of Services at Alfresco, Peter Monks is responsible for leading Alfresco’s consulting services organisation. Peter joined Alfresco in early 2007, and had spent most of the previous decade working in the web content management space, in both consulting (Avenue A | Razorfish, Vignette Professional Services, PricewaterhouseCoopers) and product management (Vignette) roles. Prior to that, Peter had specialised in 3 tier client / server applications based on BEA’s Tuxedo product line for financial services organisations.

Jeff Brainard - With over ten years experience, Jeff Brainard is experienced in messaging, collaboration and related security technologies. Jeff is Director of Marketing at Socialtext, an enterprise wiki company, where he manages the company's outbound product marketing and lead-generation activities.

Previously, Brainard worked in senior sales and marketing management roles at Reconnex, Mirapoint, AirFlash/Webraska and Sun Microsystems.

Dan Carmel, CEO - brings more than 20 years of executive leadership experience to SpringCM. Prior to joining SpringCM, Dan was an Executive in Residence at Foundation Capital, a Silicon Valley Venture Capital firm. Before joining Foundation Capital, Dan served as President and CEO of Itemfield, which was acquired by Informatica in 2005, and before that was Vice President and General Manager of the Legal / Professional Services business unit, for Interwoven, one of the leaders in the Enterprise Content Management market. Dan joined Interwoven as part of the successful merger between Interwoven and iManage, where Dan was Vice President of Marketing and Business Development.

During Dan's career he has been an executive at several start-ups, where he was instrumental in guiding new ventures to become market leaders in CRM (Vantive) Internet Commerce (Selectica) and International Payments (Sonnet Financial).

Dan holds a BS and MS in Mechanical Engineering and Applied Mechanics from the University of Pennsylvania and an MBA from the Stanford Graduate School of Business.

BACKGROUND TIME

STRAIGHT FROM THEUN-USUAL SUSPECTS

Peter MonksDirector of Services at Alfresco

The People

John Powell, CEOFormer COO of BusinessObjects

John Newton, CTO & ChairmanFormer Co-Founder of Documentum (now EMC)

Kevin Cochrane, VP of Product ManagementFormer VP of WCM at Interwoven

Matt Asay, VP of Business DevelopmentFormer VP of Open Source Strategy at Novell

Introducing Alfresco

Source

Enterprise

Content

Management

Open source, open standards

Best-of-breed open source components

Enterprise-scale, enterprise-infrastructure, enterprise-control

Documents, records, XML, web content, images, rich media, code …

Most experienced content management team in the world, from Documentum and Interwoven

How Do We Make Money?

Open Source Distribution

GPL Dual License Support and Services

Multiple Channels

● Low cost of distribution

● Global reach

● Community development

● Most popular license

● Protects embedding opportunities

● Try before buy

● Maintenance and support for production use

● Certification & indemnification

● Telesales

● Local integrators

● Major SIs

● OEM embedding

The Open Source ModelReally Works

600,000+ downloads● 15,000 Registered Community

● 12,000+ installations

300+ customers● Leading Governments, Banks,

Publishers, Education, Professional Services

Industry Recognition● Network World

●World Economic Forum

● EContent 100

Jeff BrainardDirector of Marketing at Socialtext

Introducing Socialtext Wikis:New Tools for Creating & Managing Content

September 2007

McKinsey Global Survey 2007

Given hindsight, nearly two-thirds of companies surveyed would have invested more or sooner in Web 2.0 technologies, like wikis.

McKinsey Global Survey 2007

In addition to internal collaboration, over half of companies surveyed using Web 2.0 tools to interface with customers & partners.

Key Web 2.0 Findings

• 80%+ of CIOs surveyed cited efficiency as biggest motivator for adoption of wikis & RSS. – Forrester, Fall 2006

• Wikis tap into collective knowledge, insights & creativity of communities of people both inside & outside an organization to drive faster creation of higher-quality content. – IDC, June 2007

• “With improved collaboration, we can tackle 16 to 20 new major initiatives, rather than just one or two.” – John Chambers, CEO of Cisco

• Adoption of ‘critical mass’ of Web 2.0 technologies – blogs, wikis, RSS, social networks – give enterprises biggest bang for the buck. – Forrester, July 2007

Wikis Change How People Work

In the past… • Occupational spam; everyone is cc’d• Valuable info assets lost in the inbox• Difficulty finding information• Knowledge around exception handling lost with

turnover• Project status handled via scheduled meetings

& concalls• Organizational silos prevent idea flow• Partners & customers locked out of

collaboration

Today… • Users digest information as needed• Business knowledge stored in the wiki• Search/tagging provides instant access• All knowledge of processes & exceptions stored in

the wiki• Participants publish real-time status updates to

wiki• Wikis enable cross-functional teams• Extranets enable deeper participation with

partners & customers

50% of all corporations will have wikis by 2009.

Internal ‘Wikipedias’ will go mainstream by 2010.

Socialtext – Wikis Everywhere

• Wikipedia-inside knowledgebase• Group collaboration & innovation• Project & process management• Dynamic intranet & Sharepoint wiki

• Secure, shared workspaces• Extended team collaboration• Partner & supplier extranets

• Public knowledgebase• Self-service portals• Social communities• Mobility

Socialtext Customers

KnowledgeWiki Screenshot

Summary view of page content

RSS feeds from any page

Add attachments

One-click search

Add links

Edit page & contribute to discussion

Tags provide greater context

Inter-workspace links to relevant content

Add multimedia (images, videos, audio)

Symantec Wiki Knowledgebase

• “Wikipedia-inside”

• Company-wide knowledge repository

• Dashboard view tailored to user type/role

• “What’s New” summary for communicating news

• Tagging associates products into categories

• Instant access via search & tag views

• Embed links, images & multimedia content

Angel.com Public IVR Wiki (www.socialtext.net/ivrwiki)

Dan CarmelCEO at SpringCM

A Fresh Approach to Enterprise Content Management

SpringCM in 5 MinutesDan Carmel, CEO

Experienced & dedicated team Industry veterans from Open Text, Hyland, Interwoven,

Stellent, Filenet Top tier funding: Foundation Capital

Market leading product Enterprise class – true SaaS - broadest functionality Innovative solutions development platform / strategy

Emerging market leader Top industry partners Over 100 companies in 15 months; many F500 names

KM World 100 Companies to Watch Rapidly growing ecosystem of partners

Who is SpringCM?

Paperless remains elusive Many doc processes not automated

No true “E” in ECM– Most applications are departmental

Incremental application cost high– Require add-ons– Customization, integration, PS– Ongoing support, upgrades

Challenging for IT outside of most pressing needs– Large unmet need in corporations– Medium businesses neglected

High risk, long time to deploy

Customer PainHigh Cost or Lost Productivity

SpringCM: The SaaS Advantage

Complete software as a service means: Broader functionality than deployed SW can deliver Up and running in days – not months Nothing to install Low cost Low risk – application fit, HW/SW and time/cost Easy to administer Easy to use Easy to integrate – full web services API Rapid releases – new functionality – responsive to needs Greater insight into actual use patterns Community - can be created

The Opportunity

For large established ECM providers Use SaaS to target smaller opportunities Partner to avoid internal conflicts

Service bureaus, MFPs, ISVs Add SaaS to your offerings Web services integration / DM utility on the web

VARs, Resellers Partner and build solutions on SaaS platforms to gain SaaS

advantage for your business

The Un-Usual Suspects (wikis, open source, SaaS - with panelists)

Business

Transcript of The Un-Usual Suspects (wikis, open source, SaaS - with panelists)

The Un-Usual Suspects (wikis, open source, saas)

Wikis EDU5230

The Prime Suspects

Wikis - Northern Virginia Community College, Annandalenovaonline.nvcc.edu/minitutorials/coursechecklist/Wikis.pdf · Wikis Wikis allow course members to contribute and modify one

Urban suspects-presentation

Technology wikis

The Usual Suspects:

All panelists

Speakers / Panelists

Next generation Wikis: Mixing Content-Oriented Applications with Wikis

The Usual Suspects

Blogs & wikis

Prime Suspects

Aporte Wikis

Distributed wikis

Wikis - Faculty Support Portalfaculty.wtamu.edu/wtclass/files/Blogs-Wikis-Journals/Wikis.pdf · or more wikis for all course members to contribute to and wikis for specific groups

Wikis for Educators (And Educators for Wikis) (2008)

Blogs wikis

Introducing Wikis

The Unusual Suspects