Why Brand Consistency is the ultimate business asset

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THE MARKETER’S ROLE:

To create, manage and share accurate,

multi-channel content at every stage of the customer journey

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Keeping it consistent

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Marketing has become acomplex network of content

generated by marketers, third partiesand consumers.

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You need brand consistencyacross all channels.

Brand consistency contributes to agreat brand experience.

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A fine example

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Coca-Cola is an outstanding example of a brand offering a

consistent experience

Andbecause of

brand consistencyCoca-Cola’s brand equity is 50% of its value,

valued at $73 billion.

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Communicating a consistent brand

messagein all its channels and

touch points globallyallows Coca-Cola to charge a

112 percent premium for its brand.But it’s not done by magic – it’s all about

brand management capability.

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Educating brand ambassadors

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The bedrock of brand consistency isInternal brand

education.

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Your employees are your best brand ambassadors.1. They must have easy access to brand ingredients they need to create great marketing materials.2. They also need to learn how to use those ingredients.

How do you achieve this?

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BRAND MANAGEMENT SOFTWARE

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With Brand Management Software you:

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Make brand ingredients and

marketing campaigns instantly available

Share and Distribute marketing

assets

Govern and Automate marketing processes

Streamline marketing processes to improve

brand consistency

Align and Educate on brand and positioning

Align internal teams behind your

brand positioning

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So what’s the bottom line?

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If you need to create and share accurate,

multi-channel marketing content at every stage of the customer journey and ensure your customers get

a consistent experience you need to

add the power of a good brand management system.