The truth about loyalty points in customer loyalty points or crm

Post on 22-Nov-2014

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Loyalty points are good especially for a CRM perspective. But for a consumer point of view it may be otherwise.

Transcript of The truth about loyalty points in customer loyalty points or crm

I BELIEVE IN LOYALTY

BUT NOT IN LOYALTY POINTS

HERE’S WHY…

ONE SUCH MAIL

40 LITRES OF FUELS ANNUALLY

40 litres X Rs. 74 per litre = Rs. 2,960

Annual

Spends

72,000

60,000

1,08,000

2,40,000

4,80,000

THIS IS FOR ILLUSTRATIVE PURPOSE ONLY BASED ON FACTS.