THE TRUTHABOUT "DIY" MARKETING

Do-it-YourselfMarketing is a BAD

Idea

or is it?

Why by Tintin44, CC BY-NC-ND 2.0

Most marketingprofessionalswill tell you tosteer clear

of the DIY bug

But, take a look around the web

And you’ll find an abundance of guides, tips and tools that

make it seem like anyone can market their business on

their own.

So which is it?

Is DIY Marketing

Good or Bad?

or is it?

The truth is

it dependson you.

LET'SFACEITMany small, independent businesses are working withlimited budgets.

It doesn’t always make sense to spend the money on a

graphic designer or marketing professional every time

you need to create a presentation or send an email

newsletter.

Are great if you have an eye for good design and

layout.

Tools like...

For others?

Notsomuch.

THEKEY WITHDIY MARKETING

Isn't as much figuring out what you CAN do, as what youabsolutely CANNOT do.

TIP #1

BE REALLY

HONESTW I T H Y O U R S E L F

Know where your talents lie and what you canrealistically take on. Enlist the help of people youtrust: an expert, a mentor, a business partner.

TIP #2

DETERMINE THE

VALUEO F Y O U R T I M E

Is your time more valuable spent buildingrelationships with your customers? Or in figuring outthe ins and outs of SEO?

TIP #3

LIMIT THE

SCOPEO F Y O U R A C T I V I T I E S

Sometimes the best option when you don’t have thebudget or experience to do it right, is to wait until youdo.

TIP #4

LEARN TO

MANAGEY O U R E X P E C T A T I O N S

You won’t have the skills and expertise of someonewith years of experience in their marketing discipline.So don’t think you’ll achieve the same outcome.

TIP #5

HAVE

PATIENCEL O T S O F I T

DIY marketing takes longer to implement. And longerto see results.

Ultimately,marketing on abudget is going toinvolve a mix of 3rdparty and do-it-yourself options.

So find the balance,and develop a plan.

the balancing act by kylesteed, CC BY-NC-2.0

Thanks!Good luck on your DIY Marketing journey.

For more marketing tips visit my site here

jgenowmarketing.com