The Trends Concierge: 2016

Marketing Trends for the Travel

Industry

Jason Therrien

President & CEO

thunder::tech

Howdy

Who is @jasontherrien?

Experience with hotels, resorts, amusement parks, waterparks, casinos, museums, HOFs, CVBs & restaurants

Trends across the marketing spectrum

trends.thundertech.com @thundertechjason.therrien@thundertech.com

The Trends Concierge

EMAIL IS SEXY (AGAIN)

MOBILE, AUTOMATION, AND DATA UNITE

Email is Sexy (Again)

Data driven opportunities

Audience building

Kill the art project

Get responsive

Hallelujah, millennials email!

Mobile, Automation & Data Unite

THE SHAPE OF FLAT DESIGN

FLAT 2.0 PULLS BACK ON THE FLAT

The Shape of Flat Design

From skeuomorphism to flat to flat 2.0

Mobile has lead the trend

Backlash against stock

Flat 2.0 Pulls Back on the Flat

SOCIAL GETS REAL (TIME)

LIVE STREAMING IN 2016

Social Gets Real (Time)

Meerkat & Periscope

Marketing opportunities

Operational nightmares

Live streaming in 2016

EVOLUTION OVER DEMOLITION

THE CASE FOR DISCIPLINED WEB ITERATION

Evolution Over Demolition

Stop the wrecking ball!

Too many digital properties are aging

Today’s expectations

Integration of skillsets

The Case for Disciplined Web Iteration

THE AD BLOCK BOOGEYMAN

ADAPTING YOUR MARKETING STRATEGY

The Ad Block Boogeyman

Be aware of the trend

Participate in the planning

Diversify your spend

Adapting your advertising strategy

CONTENT MARKETING: IT’S NOT ABOUT YOU

SERVING YOUR CUSTOMER WITH BRAND JOURNALISM

Content Marketing: It’s not about you

Attract and serve

Tell the story of the neighborhood, your property, your

brand, reasons to return

Airlines have been doing it for years

Serving your customers with Brand Journalism

OUTSPENDING YOUR MARGIN

THE CASE FOR TRACKING CUSTOMER LTV

Outspending Your Margin

PPC & other lead generation channels are mature

Use your data better

Understand the customer lifecycle

Educate your staff

The Case for Tracking Customer LTV

PHOTOS GET MOVING

IS STATIC PHOTOGRAPHY ON ITS WAY OUT?

Photos Get Moving

The rebirth of gifs

Every social media has video

Micro-animation on sites and apps

Quicker ROI

Is static photography on it’s way out?

Bonus!

The rise of podcasting among affluent buyers

Corporate magazines are hot

Social integration into properties

Other quick trends we’re watching

TRENDS.THUNDERTECH.COM @THUNDERTECH