Post on 15-Apr-2017
Housekeeping:
● 45 minutes● Recording available
afterwards● Please leave a rating
from 1 - 5● Q&A after presentation
Hippo in Brief
SERVICES MODEL OPEN SOURCE MODEL ENTERPRISE SUBSCRIPTION MODEL
HippoCMS 6
Gartner MQ
3 10 20 40 80 104
CMS 7Rebuild
CMS 10Content
Performance
1999 2008 20122002
RelevanceModule
“Driving a full digital transformation overall channels, including (but not limited to) digital is the biggest challenge”
PETER VAN REIJMERSDAL, CEO AT OSUDIO
5 steps
1. How to define KPI's that drive improvement in your digital commerce experience2. Why you should change the way you measure content performance3. When, and why, you should amend your expectations 4. Eliminating fear: how to think in the short-term and the long-term simultaneously5. How to define an intelligent content personalization approach
“Our customers are struggling with all these new touchpoints and new formats for content delivery …“
DIRK HO ̈RIG, CEO AT COMMERCE TOOLS
Agility Interoperability Cross-ChannelHarmonization
BusinessGoals
Culture
From Analytics toActionable Insights
From Content toRelevant Engagements
Digital Maturity
“The organizations that are the real leaders are those which do not fear making mistakes by making “wrong” decisions. ”
ALEXANDER NEUHAUSEN, PRINCIPAL ANALYST AT DIVA-E
WHAT TO DO NOW?
━ Focus on the most important metrics that matter and maximize them!
━ Transform data into insights to eliminate fear and to create a culture that encourages experimentation