Post on 14-Dec-2014
description
The fact is ...
• The economy is still weak• Small businesses are still struggling
years after the recession began!• 85% of businesses will fail in their
first year *
* Source: U.S. Census
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We know what you’re going through• Your costs have gone up• Your margins are razor thin• You care about your business and
your customers• And you’re looking for answers to
ignite growth!
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The good news?
Growing a business involves just three key strategies!
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Now … The Three Keys to Explosive
Business Growth
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Get more people to see your business
(Get more customers!)
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Upsell & cross-sell your current customers
(Get them to spend more)
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Follow up with customers
(Get them to buy more often!)
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Don’t make it hard!
Focus on these threefundamentals andyou will see results!
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Now let’s take a look at the tactics
that drive each of these strategies
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Get more people to see your business
(Get more customers!)
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Be found!
Through:• SEO• Social Media• PPC
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Search engine optimization
Get more people to see your business
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SEO – Over 1 billion searches dailyEvery day Google answers more than one billion questions from people around the globe in 181 countries and 146 languages!
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SEO – How important is it?
SEO – The basics• Know your target audience• Use the correct keywords• Create compelling content
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SEO – Use video!
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Video: It’s where people look
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Some eye-opening video stats
• Video search results have a 41% higher click through than plain text results.
• 90% of 2014 web traffic will be video.
• Video is 50 times more likely to get organic page rank in Google than plain text results.Sources in order: Aimclear, Cisco Systems, Forrester 19
SEO – Real world example
• VernFonk.com
• Insurance agency
• Marketing genius!
• About 20 locations
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Social Media
Get more people to see your business
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Two ways to attract followers on Facebook:1. Organically2. Through paid advertising (PPC)
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First: Build it organically:Step 1. Create a Facebook Fan Page
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2. Create a Facebook App
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2. Create a Facebook App
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2. Create a Facebook Group
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Social Media – Add value
• Offer value for people to like your page
• Create offers specifically to your fans
• Use Facebook groups to build brand loyalty, and then send them to like your fan page 27
PPC advertising
Get more people to see your business
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PPC advertising
• Ads appear near relevant search results or targeted demographics
• You only pay when someone clicks• Businesses make an average of $2 in
revenue for every $1 they spend *
* Source: Google Economic Impact Report29
PPC advertising• Ads are much more likely to perform
better when you target smaller, specific groups of people!
• Display ads to the people who are most likely to be interested in your product or service
• Customize your ad so it’s more appealing to the audience you’re trying to reach
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PPC advertising = precise targeting
• Location (ZIPs, area code, etc.)• Age and birthday• Education (e.g. Michigan State class
of ’05)• Connections• Demographics• Interests• Relationship status 31
PPC advertising is cost efficient
• Precision = efficiency• PPC measurability means you can
keep driving down your cost per click• Dollar for dollar, there’s no better
way to get the word out with relevancy
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Upsell & cross-sell your current customers
(Get them to spend more)
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• After a person buys one product, upsell or cross-sell them another related product
• Bundle products and offer a discount
• Offer “greater” versions of their existing purchase
“Want fries with that?”
Upsell and cross-sell
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• Make it a system!• Design product funnel that
automatically moves clients from one purchase to the next
• First offer should happen at initial point of purchase
Upsell and cross-sell
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Some suggestions:• Look for logical ways to “increase” or
“extend” the benefit of the original purchase
• Offer a down-sell option• Look for a recurring-revenue option• Follow up with customers after they
leave!
Upsell and cross-sell
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Follow up with customers
(Get them to buy more often!)
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The majority of customer value comes AFTER the initial purchase! • Send a Thank you note• Send out birthday cards and holiday
cards/gifts• Customer anniversaries• Customer appreciation offers• “Share with a friend” referral offers
Follow up with customers
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SMS (Text messaging)
Follow up with customers
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• People are *glued* to their phones• SMS is still a fresh, untapped
resource• Other channels (email, print) are
saturated and overrun with junk mail and spam
SMS works!
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• 96% of all SMS marketing texts are opened by recipients
• 95–98% of text messages are read within 4 minutes of receipt
SMS works!
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Big takeaway?
Business growth requires you to focus on just three things:
1. Get more customers2. Get each of them to spend more on
average3. Get them to buy more often
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Questions?
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What can we do?
Explosive business growth, no matter what industry you are in, does not happen by accident …
We implement proven marketing systems that help you leverage the three keys to explosive business growth in your business.
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We’d love to help. Just get in touch!
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