The Student Engagement Lifecycle Reexamined

Quick Poll

• Student Alumni Group

• Charge dues

• Pure philanthropic

• Just Senior Class Gift

Student Membership

0

100

200

300

400

500

600

700

19

96

19

97

19

98

19

99

20

00

20

01

20

02

20

03

20

04

20

05

20

06

20

07

20

08

Student Members

BUT…

Was this our glass ceiling?

Where We Are Coming From

• Diminishing returns on alumni memberships

• Disbanded Student Alumni Membership

• Advise the Student Foundation

Our Two Favorite Terms

Engagement

Philanthropy

Our Precious Resources

Time

Focus

ROI

Do we nurture the nature?

Nurture the Nature

75% gave

70% solicited their peers

Undergraduate Experience Lifecycle of Student and Alumni Engagement and the Collegiate Experience

Pre-College Acceptance

Pre-Campus Arrival

First Year

Middle Years

Senior Year

Loyal Alumni

Culture of Philanthropy

Strategic Partners

• Academic Divisions • Residential Colleges • Athletics • Student Affairs • University Bookstore • UCSD Housing and Dining Services • Student Organizations

Be the first impression

Pre-College Acceptance

Pre-Campus Arrival

First Year

Middle Years

Senior Year

Life After Graduation

Day 0

Day 0

Welcome Packs Placed on the bed of freshman and transfer students during welcome week

insp

ire

Convocation Experience

explo

re

cre

ate

Undergraduate Experience Lifecycle of Student and Alumni Engagement and the Collegiate Experience

Pre-College Acceptance

Pre-Campus Arrival

First Year

Middle Years

Senior Year

Loyal Alumni

Culture of Philanthropy

Undergraduate Experience Lifecycle of Student and Alumni Engagement and the Collegiate Experience

Pre-College Acceptance

Pre-Campus Arrival

First Year

Middle Years

Senior Year

Loyal Alumni

Culture of Philanthropy

Student Donors

Giving Back Philanthropy continues to make strides in increasing both the number of donors and dollars raised.

2008 2009 2010 2011 2012

2,000

6,000

4,000

10,000

8,000

$2

.7M

$2

.0M

$2

.9M

$3

.4M

$3

.9M

9,205

2,159

8,882

6,609

5,307 5,342

1,441 1,318 905 254

Alumni Donors

2013 Goal

2,500

$5

.0M

10,500

Building a culture of student philanthropy

Building a Culture of Philanthropy

#1 Identify and grow a leadership culture around philanthropy

“Culture eats strategy for lunch every day of the week”

Building a Culture of Philanthropy

#2 Students are smart, be honest

Before After

Building a Culture of Philanthropy

#3 Make the Link to Alumni

Investment Clear

Contact Information

Brandon Buzbee bbuzbee@ucsd.edu linkedin.com/in/brandonbuzbee