Post on 28-Feb-2018
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The Strategic
Importance of IT
ENTR3160, Week 1
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SHORT STRATEGICMANAGEMENT REVIEW
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Developing a Strateg
!" Develop mi##ion#tatement
$"%erformenvironmentalanal#i#
&" Set #trategic goal#
'" Develop tacticalgoal# ( plan#
)" Develop control
frame*or+
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Mi##ion Statement
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ter,# Competitive -orce#
5
Rivalry among
Existing CompetitorsSupplier Power Buyer Power
Barriers to Entry
Threat of Substitute
Products and Services
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SWOT Anal#i#
Strength#
Wea+ne##
Opport.nitie#
Threat#
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%orter,# Val.e Chain
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Strategic Goal#
Speci/c
Mea#.ra0le
Attaina0le
Relevant
Time10o.n2
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%orter,# Generic Strategie#
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3roa2Mar+et
#
-oc.#e2
Mar+et#
Co#t
4ea2er#hip
Di5erentiati
on Strateg
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-.nctional Strategie#
-inance
Operation#
R(D HR
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A CONTRO4 -RAMEWOR6
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The 3alance2 Scorecar2
Mi##ion7vi#ion7
#trategico08ective#
Internal%roce##e#
-inancial
C.#tomer#
4earning (Gro*th
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A CO9%4E O- MORECONCE%TS
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Di#tinctive Competence
Technolog
4ogi#tic#
Organi:ational practice#
3ran2 name
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Scope
Mar+et Niche
Geographic
Region# Re#o.rce
Deploment
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WHAT IT HAS TO DO WITHTHE WHO4E IDEA;
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IT ( Strateg
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Organizational Strategy
OperationalStrategy
T Strategy
!"rrent#r$%ite$t"re
!"rrentTe$%nology
O&er'
T (ro)e$t'
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WHAT IS IN-ORMATIONTECHNO4OG
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Information Technolog
=""tool# thatcapt.re7 #tore7proce##7
e>change7 an2.#einformation"?
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WH< IS IT IM%ORTANT;
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The Importance of IT
Gain# inpro2.ctivit
Tran#action co#t#
Spee2@ Deci#ion Ma+ing
-oreca#ting
planning Colla0oration
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HOW TO S9CESS-944