The Store of the Future - FitForCommerce€¦ · The Store of the Future Paul Giudice, VP of...

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The Store of the Future

Paul Giudice, VP of Stores, PredictSpring

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Agenda• The New Retail Reality

• In-Store Retail’s New Look

• What We’re Seeing Today

• Case Study: M. Gemi

• Conclusion

We Live In An Experience Economy

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Consumer Expectations Have Shifted.

Retailers Who Haven’t Caught Up…

Retailers Handcuffed to Legacy POS Systems

Consumers Waiting in Long Lines

Oversized & Overstocked Stores

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How Winners Are Behaving

Source: Smart Ingishts 2018, mPOS installed systems will be greater than the installed base of POS terminals in the world.

Unified Customer Data Across Channels (360-View)

Right-sized Store Footprint

Introduction of New Customer Experience Models

(BOPIS, BORIS, BODFS)

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S T O R E A P P S

Clienteling

Endless Aisle

mPOS

Kiosk

Fitting Room

• Save the Sale

• Gain the Sale

• Increase Ticket Size

• Create New Sales Channel

• Reduced TCO

S T O R E A P P S

Clienteling

Endless Aisle

mPOS

Kiosk

Fitting Room

• Save the Sale

• Gain the Sale

• Increase Ticket Size

• Create New Sales Channel

• Reduced TCO

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Use Cases Average TicketSales Saved Per Week

Additional Transactions

Transaction Growth

Monthly Total Annual Total

Save the Sale(Line Busting)

$75 $75 x 4 = $300 0 0 $300 $3,600

Gain the Sale(Endless Aisle)

$75 0 $75 x 4 = $300 0 $300 $3,600

Increase Ticket(Fitting Room)

$75 (+ $25 x 3) 0 0 $75 (+ $25 x 3) $300 $3,600

New Channel(Kiosk)

$75 0 $75 x 4 = $300 0 $300 $3,600

Total $14,400 Per Store (Conservative)

Store Math

4 x ROI

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What the Store Associate Needs

Values 360-View of the Customer to Better Serve & Sell/Value-Based Selling

What the Consumer Wants

Values Convenience, Access to Full-Product Inventory, Value-Based Marketing

In-Store Retail Has A New Look

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Experiential Commerce

On-Demand Product

Convergence of digital and physical

Personalized brand experience

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Augmented Reality

Artificial Intelligence

Checkout-free

Smart Shelves

M.Gemi: A True Omni-Channel & Relationship Focused Customer Experience

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M.Gemi

DTC Atelier Making Luxury Footwear Affordable

Founded: 2014

$50 Million Revenue (2017 Estimate)

Store Associate App

Number of Stores: 3

Major Features: Endless Aisle, Online Inventory, Clienteling, Ship-to-Home, Instagram Shop-the-Look, Barcode Scanner, Verifone Integration

• 360-Degree View of the Customer• In-Store Fit Team & Stylists • Endless Aisle & No Counter

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Drive Repeat Purchase & Customer Satisfaction

Clienteling:Create a More Personal Shopping Experience

• Look-Up Customer Profile

• Look-Up Customer Wish- Lists and Purchase History

• Curate Product Recommendations

• Look-Up Loyalty Status

• Inform Customer of In-store Promotions and Loyalty Perks

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Endless Aisle

• Search Item Availability with Barcode, ID or Product Name (Store & Online Inventory)

• Real-Time Look-Up of Nearby Store Inventory

• Order In-Store and Ship to Home (On-Behalf of Customer)

• Access Customer Loyalty Status & Perks

• Easily Look-Up Items Saved in Customer Cart and View Customer Closet (Purchase History)

• Seamlessly Check Out with Store Associate

Easily Browse & Shop Full Catalog(Store, Online & Nearby Stores)

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Takeaways

• Customer behavior is rapidly changing- people care about meaningful, emotional experiences…not just buying stuff, but enjoying experiences

• Delivering meaningful experiences at every touch-point is essential since there are no channels (in the customer’s world)

• The long-term adoption of technology in the store of the future isn’t necessarily about how clever the technology is; it’s how usable it is

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T H A N K Y O U

Paul GiudiceVP of Stores

paul@predictspring.comThe Fastest Mobile Commerce Platform