Social Media Has Become The #1 Activity on The Web

Raise your hand if your cell phone is sitting on your table in front of you right now.

Show of hands: How many times checked FB today? 1? 2? 3? More than 3?

“Social Media isn’t a fad, it’s a fundamental shift in the way we communicate.” – Erik Qualman

"The State of Social Media and What Your Company Should be

Doing NOW!"by @RachelKarl

Why this matters...

The future is all about digital media

● So, I’m going to boil down the basics into a 20-30 minute talk today. At the end I’ll give you a way to go more in depth but you are going to walk away with a real strategy today

First, let’s play a little trivia game: ● list off trivia Qs & give away coffee cards

Why this matters...

@RachelKarl

Takeaway: Where is my audience online?

How can I engage in the conversation already happening there?

What you should do NOW● Yes, you should have a Facebook Fan Page and be on

Twitter. ● Write a blog and form a Google+ Community. ● Make your website value-based and not just a digital

billboard. ● In other words, build a true digital strategy and make

sure it includes an extra helping of social media.

@RachelKarl

@RachelKarl

Some key social media strategy points to keep in mind:

How should you react?

@@RachelKarl

Also know this...Just being there is not enough. You have to interact with and respond to your online community.

Acknowledge the compliments and respond immediately to the problems. If you do not, the problems will still be there. You just will not know about them and what was once a mole hill will quickly become a landslide.

@RachelKarl

How should you react?These are the NEW marketing channels. This is your word of mouth. This is your referral. This is your transparency and your validation.

@RachelKarl

How should you react?What people say about you online is what matters most in today’s marketing climate.

You have to have a presence, and it has to be everywhere or you lose credibility.

@RachelKarl

Want

They are live on Twitter right now!

Go to Twitter.com/RachelKarl and grab them.

@RachelKarl

Questions?

Thank You!