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The State of Digital Communications

Scott Burns, CEO and co-Founder February 5, 2013

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GovDelivery: Deep Experience, Substantial Scale •  More than 500 organizations manage their digital communications using

GovDelivery

•  More than one billion messages are sent quarterly through GovDelivery

•  30,000 people sign up every day through GovDelivery to receive digital messages from the government

•  Client messages have an industry-leading deliverability rate greater than 99%

•  Clients typically grow the base of people they reach by 75% in the first year

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The State of Communications

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Or is it Really This?

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Results for Individuals

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Targeted Online Advertising

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No planned budget shift in traditional to digital

Plan to shift budget from traditional to digital

Traditional to Digital Budget Shift

*Data from MarketingCharts.com

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Our Approach to Digital Communication Management

GovDelivery Network Cross-promote for more impact

Emergency Notifications

Analytics & Filtering

Mobile

Automation

Social

Messaging Reach more people

Drive deeper engagement

Enable tight integration

Communicate anytime, anywhere

Measure the impact

Keep the public safe and informed

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Government Communications

Effectiveness – Reach More People Dramatically increase the number of people you reach directly

Efficiency – Automate Complex Communications Streamline communication across email, SMS, social media, mobile and other channels

Engagement – Create Lasting Mission Value Drive users to the online and offline activities that create the most lasting value for the public and your agency

Maximize direct connections with the public through digital communications.

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Effectiveness: What is our total

reach?

Engagement: What is the value of

each connection we’re making?

Value Created

Efficiency: What was the total cost of the communication?

Net Value

Where to Start?

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Steps to Capturing Value

Step 1: Effectiveness (reach): Build a database

Step 2: Efficiency: Use automation and integrated solutions to streamline communications

Step 3: Engagement: Leverage ability to reach targeted audiences efficiently to drive desired results, such as channel shift

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Step 1: Build a Database

• Consolidate • Grow • Nurture

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Step 2: Streamline and Connect Communications

• C.O.P.E. •  Integrate through open systems (APIs)

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Create Once, Publish Everywhere

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Step 3: Leverage Reach & Efficiency to Drive, Measure, and Improve Results •  Translate geek results to real results • Watch the data that matters not all the data • Change when warranted to drive results, not for sake of it

Download Best Practices at: http://bit.ly/GD_BestPracGuide Or, Search: “GovDelivery Email Guide”

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Example of Database Building: GovDelivery Network Enhancements

• Data shows Network driving extra growth – often 300%+ • Streamlining and Active Management in 2012 have led to

98% growth in Network Effectiveness

253,316

501,060

June - July 2011

June - July 2012

Total Network Subscribers

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Hennepin County, MN: Email Topic Sign Up 1 Click the red envelope on the Hennepin

County homepage. Choose email or SMS updates 2

Choose topics of interest 3

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Hennepin County, MN: Email Topic Sign Up 4 Answer Option Questions designed by

Hennepin County.

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GovDelivery Network Partners

Cross Government Promotion

In December 2012 Hennepin County had a 291% increase in New Subscribers using GovDelivery

Network

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Network Partners allow subscribers to sign up for alerts from Hennepin County without ever visiting their website

You may also be interested in information from these agencies.

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Hennepin County, MN – GovDelivery Network Impact

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City of Eden Prairie, Minnesota

The City of Eden Prairie understands the impact digital communications can have on citizens and stakeholders, investing time and resources to leverage an internationally award-winning website to increase direct connections to the public.

•  Since launching their new website in April Eden Prairie has increased their subscribers by nearly 3,000.

•  Since winning international award in November, they have increased subscribers by nearly 2,000.

•  Excellent engagement rate of 65%, delivering beautiful messages relevant to community and driving possible revenue opportunities

•  Ice skating Information topic saw largest growth in 2012

•  Community Events topic has most subscriptions overall

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City of Saint Paul, Minnesota

•  Reaching 100,000+ citizens signed up to 313,000+ subscriptions

•  Biggest topic? Snow Emergency Alert, with more than half of total subscriber base receiving email and SMS updates

•  Using integrated, multichannel distribution options to post directly to social media networks from one platform

The City of Saint Paul uses digital communications to deliver educational, engaging, and sometimes critical information to citizens and stakeholders – creating immediate and lasting value for the public.

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Metropolitan Council

To meet mission goals and create lasting value for the community, the Metropolitan Council uses digital communications to work with Minnesotans to protect, conserve and improve our environment and enhance our quality of life.

•  Reaching 14,000+ stakeholders since launching in May 2012

•  Leveraging GovDelivery Network to increase subscribers by more than 100% each month since June 2012, with a 245% increase in December alone

•  Most popular topic: Making Tracks newsletter (LRT updates) with 7,600+ subscribers

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Minnesota Pollution Control Agency (PCA) Minnesota Pollution Control Agency is using digital communications to directly connect with more than 40,000 subscribers to fulfill their goal to work with Minnesotans to protect, conserve and improve our environment and enhance our quality of life.

•  MPCA connects with 40,000+ subscribers, sending:

•  785,780 emails

•  80+ posts to Twitter & Facebook

•  Most popular subscription topic: Living Green 365, with 11,000+ subscribers

•  Using best practices on capturing email at point of interest & integrated, multichannel distribution

*In 2012

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Government Communications

Effectiveness – Reach More People Dramatically increase the number of people you reach directly

Efficiency – Automate Complex Communications Streamline communication across email, SMS, social media, mobile and other channels

Engagement – Create Lasting Mission Value Drive users to the online and offline activities that create the most lasting value for the public and your agency

Maximize direct connections with the public through digital communications.