The Stanleyworks, originally THE BRAND YOU CAN TRUST...manual staplers 1969 ape Rule represented...

Post on 13-Aug-2020

1 views 0 download

Transcript of The Stanleyworks, originally THE BRAND YOU CAN TRUST...manual staplers 1969 ape Rule represented...

THE BRANDYOU CAN TRUST

All rights reserved. Neither this catalogue nor its text, illustrations, drawings or any part thereof, may be reproduced, stored in a retrieval system, photocopied, recorded or transmitted in any form, whether electronic or otherwise, without our consent.To the best of our knowledge, all descriptions and illustrations contained in this catalogue are correct at the time of going to print. We cannot, however, be held liable for any inaccuracies of description or illustration and reserve the right to change specifications without notification.Orders are subject to minimum box quantities. We reserve the right to amend specifications without prior notice.

© Stanley Works 2014.

1980The Stanleyworks was presented the American Eagle Award from the American Supply & Machinery Manufactures ’Associ.Inc.’ for its “unusual across-the-board quality”

1963STANLEY opens the largesthand tool plant in the world in NewBritain, CT. The same year the Power Lock Tape Rule was introduced

1998STANLEY goes into plastic

storage business, including toolboxes

1970STANLEY began producingmanual staplers

1969The Power Lock TapeRule representedSTANLEY as a part ofApollo 11s LunarLanding Gear

1999Stanley launches theFatMax Tape Rule andthe FatMax Anti Vibe Hammer

1954Time Magazine published a cover story titled “Do-It-Yourself-The New Million Dollar Hobby”. STANLEY was ideally positioned to benefit from this trend and quickly developed products for this new market

2008STANLEY re-introducesSweetheart planes

2011STANLEY launchesCarbide blades

2013STANLEY launchesnew logo

2015STANLEY launches automotive line & white series short meter

2015STANLEY launches STANLEY brandedpower tools & accessory lines

2014The STANLEY 19” Metal Toolbox Wins a Good Design Award for 2014

STORY CONTINUES...

2006STANLEY acquires Facom®

industrial hand andmechanics tools.

1863STANLEY introduced hammers

1843The Stanleyworks, originally a bolt and door hardware manufacturingcompany located in New Britain, Connecticut; was founded in1843 by Frederick T. Stanley

1930STANLEY made the firststeel tape rule

1876Miter boxes wereintroduced

1924STANLEY filed a patent forthe ratcheting screwdriver

1844Began to manufactureivory and boxwoodrules

1857STANLEY Rule & Level Company establised by Henry Stanley begins to manufacture levels and squares

1870STANLEY beganmanufacturingscrewdrivers and hand planes

1900Rules & Level is thelargest manufacturerof planes and related

tools in the world

1921A new logo is introduced to symbolize the merger of the STANLEY Rule & Level Company and the STANLEY Works

1937Henry Phillips, inventor of Phillips head screw choose STANLEY as the first company to begin making Phillips screwdrivers

1920The STANLEY Rule and Level Company merged with The Stanley Works to become it’s famousHand Tools Division

1921STANLEY manufacturedit’s first utility knife

1940STANLEY's fleet of Rolloramacoaches carried more than 1,300 sample items to retailers

13961_STANLEY original broshure_new.pdf 1 11/10/16 4:33 pm

QualityReliability

TrustInnovation

Longevity

Time-Tested

Recognized

Service

ConsistencySolid

Credibility

solutionsStability

Durability

Performance

Dependability

IconicUbiquity

Strong

Scale Standardization

Heritage

Construction

Toug

Incredit

Credible

Loyalty

Follow-Through

Icon

Steady-Eddy

Do Whatever It Takes

History

Determined

UtilityHigh-EndFamilliar

Globalization

Stand-Up

LoyaltyLarge

Well-Established

DirectSecurity

ProfessionalCertainty

Rugged

Legacy

Accurate

Pride

Ethical

American

Important

Tradition

Better

Reputable

Integrity

STANLEY®

is the longest established and largest hand tool manufacturer in the world.

Since 1843, STANLEY®

has become a leading name in hand tool industry; we’ve set the standard for excellence in everything we do. No company on earth has a stronger or more compelling history of delivering the hardworking, powerful and innovational tools that help professionals,tradesmen and consumers around the world.

Whether you're a retailer looking for the best quality products to offer your customers, or a skilled user looking for the best tools, STANLEY

®

is here to serve you.

More than 150Prestigious

Awards More than 150

PatentsMore than 500

World’s First SKUs

Global Manufacturing Presence

MECHANIC TOOL

POWER TOOL

HAND TOOL

LASER

ACCESSORY STORAGE

13961_STANLEY original broshure_new.pdf 2 11/10/16 4:33 pm

STRONG

VISIBILITYPROGRAM

We build your STANLEY®

Wall

Keep your walls fully merchandised with STANLEY®

tools and accessories We suggest you mix and match STANLEY

®

best sellers of hand tools and storage, power tools, accessory line to show the wide breadth of STANLEY

®

line in your stores. We developed a complete global display program to ensure consistent brand presentation and high visibility at trade.

Accessory Power ToolHand ToolTower

DisplayHammer Display LaserStorage

FROM

CONCEPT TO YOUR

HANDSFor 170 years, STANLEY

®

manufacturing expertise has allowed us to provide the quality, performance and value that our customers demand. With facilities located at more than 30 global sites and labs, we are dedicated to continually testing, designing and improving our products to ensure quality and maximum performance and function.

INNOVATIVE DESIGN WITH GREAT FUNCTIONALITYSTANLEY

®

designs tools based on end user research and user insights. We are the pioneers in many tool categories and have created over 150 patented features focused on solving problems of the users.

TESTING & QUALITY CONTROLWe test our products in state of the art facilities, doing performance and life tests to ensure high performance, getting the job done quickly, longer unit life, less repair and maintenance, and convenience and comfort for the users.

STANLEY® WRENCHES

STANLEY® TOUGH CASE TAPE

Corrosion Test Life Cycle Test

STANLEY® Other

STANLEY®

POWER TOOLS Performance Test Durability Test

71 sec

STANLEY®

79 sec

Other

Faster Drilling In Hard Wood By Stanley Drills

10%

65 cm3/min

STANLEY®

57 cm3/min

Other

More Concrete Removed by

Stanley Hammer

14%

30 sec

STANLEY®

41 sec

Other

Faster Granite Cut by Stanley Tile Cutter

10%

180 Hours

STANLEY®

130 Hours

Other

Longer Brush Life By Stanley Grinder

38% Longer Loaded Life By

Stanley Drill

1.6x

STANLEY®

68 Hours

Other

109 Hours

STANLEY®

Times

4000

3000

2000

1000

500

Other

13961_STANLEY original broshure_new.pdf 3 11/10/16 4:33 pm

COLLATERAL

DISPLAY

DIGITAL

BRANDED PREMIUMS

TRAINING

MOBILE BRANDING

RICH

TRADE SUPPORT

THE BRANDYOU CAN TRUST

www.stanleytools.com

GLOBAL BRAND

INVESTMENT

FC BARCELONA OFFICIAL PARTNER

EUROPEAN FOOTBALL

PBR CBA

JOE GIBBS RACING

STANLEY RACING

13961_STANLEY original broshure_new.pdf 4 11/10/16 4:33 pm