The SocialSignin Experience

Post on 16-Aug-2015

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Transcript of The SocialSignin Experience

H E A D I N G

Introduction

Matt Flamman VP Business Development matt@socialsign.in

We take over the first screen your visitors see when they sign on to WiFi. It works without any apps, passwords, or other prerequisites.

After activating their device once, they’ll seamlessly connect next time and immediately see marketing cards tailored to them.

How it works

Presented by Matt Flamman matt@socialsign.in

Localpromotions

Mobile appdownload

Social likes & engagement

Ticket purchase

Sponsor & network promotions

The right card for the right person, every time.

Presented by Matt Flamman matt@socialsign.in

Presented by Matt Flamman matt@socialsign.in

Ticket sales

18.7% engagement in ticket promotions

Promoting future events and ticket sales with mobile engagement, email follow-up, and ad retargeting tokens.

Continued EngagementActivate people from the start of the customer journey through the end with your messaging.

From the first sign in, we begin building their customer profile to re-market with email, sponsored social media, and ad exchange retargeting.

Send triggered emails from yourself or on behalf of a sponsor.

Presented by Matt Flamman matt@socialsign.in

30.5% open rate on triggered emails

Analytics

Card TypePeople

ReachedTotal

ImpressionsImpr. / person

Engage-ments

Engage Rate

Don’t miss Nicki Minaj next Tuesday

Ticket 149,067 402,482 2.7 132,968 89.2%

RSVP now to meet Ariana Grande

Facebook 145,881 379,291 2.6 138,004 94.6%

Stop by on your way home for $1 off a burger

Offer 141,553 382,192 2.7 54,215 38.3%

Join our Fan Club to be the first to know!

Email 113,008 293,820 2.6 98,091 86.8%

Download the app for instant replays and more

App-iOS 167,262 401,428 2.4 57,203 34.2%

Totals 716,771 1,859,213 2.6 480,481 67.0%

Sync back to your CRM and analytics platform to receive success reports per event, day, week, or month. Get CSVs for data flexibility & visual email reports for easy viewing.

Presented by Matt Flamman matt@socialsign.in

Presented by Matt Flamman matt@socialsign.in

Why SocialSign.in is an integral part of our clients’ onsite digital strategy

Presented by Matt Flamman matt@socialsign.in

Mobile App& Beacon StrategyThe most effective way to drive app downloads from the highest LTV users. Completely custom experience to stay on-brand.

40.73% of all app downloads driven from SocialSign.in

Presented by Matt Flamman matt@socialsign.in

Sponsor Activation

$1,000,000+ in additional revenue from placements for a single client

Another channel for impressions, engagement, and activation on sponsored campaigns.

Ad retargetingContinue the customer journey by re-appropriating cards on retargeted experiences.

Grow engagement with the most valuable audiences on networks including Facebook & Twitter with creative that’s proven to work.

8x ROI on Facebook advertising with SocialSign.in custom audiences

Presented by Matt Flamman matt@socialsign.in

A U D I E N C E TA R G E T I N G

Name & emailSegments & lists

Behavioral & Demographic traitsand more

C O N T E N T C R E AT I O N

Campaigns & experiencesCreative & copy

Automated & manualand more

S I G N I N A C T I V I T Y

Visitor data & third party sources

M A N U A L C A R D C R E AT I O N

Strategy, Creative, Copy

A N A LY T I C S F E E D B A C K

Lead data & trait completionCreative performanceAnalytics & reporting

and more

YO U R C R M S O L U T I O N

S O C I A L S I G N . I N P L AT F O R M

S O C I A L S I G N . I N

V I S I T O R

P R O F I L E S

S O C I A L S I G N . I N

C A R D

C R E AT I O N

S O C I A L S I G N . I N

TA R G E T I N G

A L G O R I T H M

Presented by Matt Flamman matt@socialsign.in

Press

Presented by Matt Flamman matt@socialsign.in

Thank You

Matt Flamman VP Business Development matt@socialsign.in