The Socialisation of Marketing &

Business

Sean Singleton

• Intro• Facts• Case Studies• Trends• What’s next• Summary / Tips

Intro

Award Winning Agency

The Carlsberg Euro 2012 Challenge

Digital Evangelists

Sit on IAB UK Social Media Council& Future Trends Council

Regular guest on football podcasts

Personal Blog

Facts

Social Networks are the Most

Popular Activity Online

1 in 5 online minutes spent on SN, Up from 6% in 20071 in 5 online minutes spent on SN, Up from 6% in 20071 in 5 online minutes spent on SN, Up from 6% in 20071 in 5 online minutes spent on SN, Up from 6% in 2007

Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011

Social Networks are the Most Popular Activity Online

EC

The Social Media Universe is expanding

The Social Media Universe is Expanding

15MM+ users

135MM+ users

51MM+ users

15MM+ users

62MM+ users

232MM+ monthly active users

115MM+ subscribers

20MM+ blogs

6MM+ users

800 MM+ monthly active users

230MM+ users 2MM+ users

500K+ users

800MM+ monthly users visit site

More people on more social networks than ever beforeMore people on more social networks than ever beforeMore people on more social networks than ever beforeMore people on more social networks than ever before

Source: Official and Estimated statistics. Facebook, YouTube, Zynga, Twitter, LinkedIn, Groupon, Flickr, Tumblr, Instagram, Foursquare, Pinterest, scvngr, Path, Google+ SlashGear, TechCrunch / Comscore, FastCompany, Oink: TechCrunch, GetGlue, Foodspotting: Soraya Darabi’s LinkedIn

100K+ users

2MM+ users

2MM+ users

1.5MM+ users

EC

Social Networks

Now Reach 82% of the World’s

Internet Population

That’s 1.2 billion peopleThat’s 1.2 billion peopleThat’s 1.2 billion peopleThat’s 1.2 billion people

Social Networks Now Reach 82% of the World’s Internet Population

Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011 EC

Social Networking is growing in every single

country

Total time spent on all regions grew by 35%+ in 2011Total time spent on all regions grew by 35%+ in 2011

Social Networking is Growing in Every Single Country

Source: comScore Media Matrix, Worldwide, March 2007 – October 2011, “It’s a Social World,” Dec 21 2011 EC

Google + is growing fastest than other social

network

Google+ is Growing Faster Than Other Social Networks

67 million people have visited Google+67 million people have visited Google+67 million people have visited Google+67 million people have visited Google+

Source: ComscoreSource: Leon Haland, Google+ calculations by Paul Allen, comScore, MySpace, Twitter, Facebook, LinkedIn

Time to reach 50 million users (estimate)

EC

Trends

1. Everything, Everywhere

Now people want everything, everywhere.

2. 2. Meaningful relationships

3. Social Commerce

4. Gamification

5. NFC

As an official sponsor of the Olympics Visa is aimingto make the 2012 games a contactless experience

Visa are partnering with Samsung to bring a new phone to market with NFC capabilities in time for the games, taking advantage of the 70,000 shops, bars and restaurants that are NFC enabled.

6. Caring Companies

Orange Rockcorps asks people to volunteer four hours of their time on projects in exchange for tickets to exclusive gigs, providing unique experiences to customers whilst giving back to their communities.

7. Gesture & Go

Top Tips

Listen

Focus on objectives not channels

Be human

Embrace all feedback

EdgeRank Tips

Commit

Summary

Key Trends

1. Everything, Everywhere2. Meaningful Connections3. Social Commerce4. Gamification5. NFC6. Caring Companies7. Gesture & Go

seansingleton66@gmail.com@paulpingleshttp://uk.linkedin.com/in/seansingleton

Mulţumesc!