Getting lost?

Social Network Dynamics

walter@walterpike.com

The Social Media Marketing Disconnect.

Is this all just a hypeIs this all just a hypeIs this all just a hypeIs this all just a hype

We are still writing We are still writing the rules.the rules.

We are still writing We are still writing the rules.the rules.

At a point in At a point in timetime

At a point in At a point in timetime

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•SA Youth

•75% own mobiles

•71% in informal settlements

•67% in rural areas

•85% have access to WAP enabled phones.

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So now we So now we can find it - can find it - what next?what next?

So now we So now we can find it - can find it - what next?what next?

Traditional BrandingTraditional BrandingTraditional BrandingTraditional Branding

Interruption Marketing

ROI

Farrah

The Multitasking GenerationPesky Library

erlin1

Two WayTwo WayTwo WayTwo Way

All wayAll wayAll wayAll way

So it doesn’t work

IraIrann

IraIrann

ChinaChinaChinaChina

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This is how we may This is how we may need to think.need to think.And its not like And its not like

marketingmarketing

This is how we may This is how we may need to think.need to think.And its not like And its not like

marketingmarketing

Intimate Conversations

Marketing Marketing ToolboxToolbox

Marketing Marketing ToolboxToolbox

The Internet is a The Internet is a natural word of natural word of mouth marketmouth market

The Internet is a The Internet is a natural word of natural word of mouth marketmouth market

walter@walterpike.com

Walter PikeFounder: AAA Digital Marketing Academy

Head of Faculty: Marketing & Advertising, AAA School of Advertising.

Speaker, Blogger, Consultant, Social Media Participant

Blog: PiKE’s Thinking ... http://walterpike.com

@walterpike on twitter, friendfeed and many of other places on the internet.

walter@pike.co.za