The Diffusion of Innovations

Based on Rogers, E. (1962) Diffusion of innovations. Free Press, London, NY, USA.

Governance and Structure Governance •  LMS Steering Committee

o  guide the ship o  create excitement o  ambassadors

•  LMS Governing Board o  keep things running o  make tweaks o  handle BIG questions

•  Smaller university academic technology groups o  recommendations o  collaborations

Governance and Structure Steering Committee

o  appointees of deans and chairs o  people that can speak for their unit o  early adopters o  don’t always agree with us o  guide the set up of the new system

Governance and Structure LMS Governance Board

o  administrators o  faculty o  institutional knowledge o  BIG decisions o  guidance once the system is running

Governance and Structure Critical Tasks

o  iterative process o  transparency o  communication is key o  refine refine refine

This photo is shared under the creative commons Attribution 2.0 license attributed to Kat Grigg

This photo is shared under the creative commons Attribution 2.0 license attributed to Kat Grigg

This photo is shared under the creative commons Attribution 2.0 license attributed to Kat Grigg

+ Added Responsibilities

How do I engage my innovators & early adopters?

•  First to the table, bleeding edge, alpha/beta testers •  Fanboys & Fangirls for a particular brand •  Risk takers •  Collaborative, yet independant •  Cash on hand for anything “new” •  Explorers: they love to be first

Innovators

•  The second fastest category to adopt technology. •  They follow brands closely, but… •  They won't wait in crazy lines on release day, but… •  Risk takers with and opinion •  Very collaborative: show and tell!

Early Adopters

We can’t just focus on the innovators & early adopters, can we?

Take care of your innovators & early adopters.

What you can do:

•  Short free faculty development workshops •  Formation of advisory boards (New LMS, MMS) •  Start a faculty learning community (FLC) •  Engagement: Encouragement & Transparency •  Recognize

References Austin, A. E., & Sorcinelli, M. D. (2013). The Future of Faculty Development: Where Are We Going?. New Directions for

Teaching and Learning,2013(133), 85-97.

Lewis, C. C., Fretwell, C. E., Ryan, J., & Parham, J. B. (2013). Faculty Use of Established and Emerging Technologies in

Higher Education: A Unified Theory of Acceptance and Use of Technology Perspective. International Journal of Higher Education, 2(2).

Limayem, M., Hirt, S. G., & Cheung, C. M. K. (2007). How habit limits the predictive power of intention: The case of information

systems continuance. MIS Quarterly, 31(4), 705-737.

Rogers, E. M. (2003). Diffusion of innovations (5th ed.). New York: Free Press.