Post on 02-Oct-2020
James Bradfield Moody Cisco Live 2013
The Sixth Wave of Innovation: New business models and opportunities for a
resource-limited world
What is innovation?
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
Need/Market
Technology
Institutions
What is innovation?
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
Textiles Cotton, Iron, Coal
Canals Owner manager
Wave 1: Water & Steam
Power (Industrial Revolution)
Railways & Steam ships
Coal Telegraph Hierarchy
Wave 2: Railways
Electricity Heavy Engineering
Synthetic Dyes Telephone Divisions
Wave 3: Electrification Autos
Airlines Oil & gas Plastics Matrix
management
Wave 4: Mass
Production Computers Telecoms Software Networks
Wave 5: Information & Communications
1780 1840 1890 1940 1970 2010
Source: from Freeman, C., Louca, F., As Time Goes By: From the Industrial Revolutions to the Information Revolution, Oxford University Press, Oxford, 2002
Waves of Innovation
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
Waves of Innovation
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
Need/Market
Technology
Institutions
What happened in the fifth wave?
Waves of Innovation
Resource Efficiency
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
Need: Increasing Demand
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
Institutions: Ecosystem Services
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
Investments in Technology
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
Source: IEA: http://iea.org/papers/2010/glo
bal_gaps.pdf
Old Mode of Operation
New Mode of Operation
Harvesting resources that
are plentiful and cheap
Managing resources that are scarce and
valuable
In a resource-constrained world:
The Winning Formula
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
The Next Wave?
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
Markets: Waste = Opportunity
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
Institutions: Sell the Service, not the Product
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
Bio- Sphere
(circular)
Techno-sphere
(service)
Biosphere vs. Technosphere
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
Technology: Digital and Natural Converge
http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2010/3/20/1269125712641/Augmented-reality-001.jpg
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
Systems: Bits are Global, Atoms are Local
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
Integrating: If in doubt, look to nature
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
The Future
James Bradfield Moody, Cisco Live 2013, www.sixthwave.org
Thank you
e: james.bradfield.moody@gmail.com w: http://www.sixthwave.org
f: The Sixth Wave t: @jamesbmoody