The Shopify EconomyGA London - June 2015

shopify.com/grow

Time to Specialise in Ecommerce

Face

book

Pag

e, S

qaur

espa

ce

In H

ouse

Dig

ital T

eam

s

Evening/weekenders, freelancers, partnerships,

agencies

Mid - Late 2000’s

Face

book

Pag

e, S

qaur

espa

ce

In H

ouse

Dig

ital T

eam

s

Even

ing/

week

ende

rs,

free

lanc

ers,

part

ners

hips

, ag

enci

es

Today

Projects & Upsells

Store setup, Customisation, Design & Build , Theme Store, “App Store” sales, 20% revenue share for every new store, branding, shipping labels, packing slips, email notifications, app recommendations, mailing list setup and management, pop-up shops, product photography, A/B testing and more…

What is Shopify?

Theme based hosted ecommerce platform

used by 165,000+ stores in over 150

countries

Platform?

2014 GMV $3,700,000,000

2014 $4.7 million paid to app developers

$4.2 million paid to theme developers 41,000 connections made between

merchants and Shopify Experts

Example Stores

A Book Apart

Five Simple Steps

Greats Brand

Pure Fix Cycles

Smashing Magazine

For Merchants

Sell everywhere Order management

Unlimited SKUs Customer management

Discount engine Reporting tools

Shipping and fulfilment Gift cards

Shopify Payments & 70+ payment gateways 24/7 support

100+ themes in Shopify Theme Store 1000+ 3rd party apps

$29, $79, $179/month + transaction fees

( £19 / £53 / £121 )

New: Channels

Online Point of Sale Buy Button

Point of Sale (POS)

New: Buy Buttons

New: Buyable Pins

Responsive Checkout

For Designers

Flexible theme based system Sass support

Custom templates Unlimited development stores

Mac theme sync tool / Ruby Gem Deploy from Git Repos (via Beanstalk)

Timber framework All assets pushed to CDN

Partner & Expert programmes & Forums 24/7 Partner Support

Themes

HTML CSS

JavaScript Liquid

and…

£0 to design & develop on the Shopify platform

assetsconfiglayout -- theme.liquidsnippetstemplates -- 404.liquid -- article.liquid -- blog.liquid -- cart.liquid -- collection.liquid -- gift_card.liquid -- index.liquid -- list-collections.liquid -- page.liquid -- password.liquid -- product.liquid -- search.liquid

Liquid

Liquid is the link between a stores

data and it’s templates

shop.name product.handle product.images

Output

{{ product.title }}

{{ product.description }}

{{ product.handle }}

Logic

{% if product.available %} Show Add to cart button here {% else %} Display message! {% endif %}

The Shopify Partner Program

shopify.com/partners

shopify.com/grow

Thank You

keir@shopify.com shopify.com/partners @shopifypartners