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The Secret to Being a Networking Superstar

February 2019

networking

/ˈnetwərkiNG/

noun

the action or process of interacting with others to exchange information and develop professional or social contacts.

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Definition

networking

/ˈnetwərkiNG/

noun

the action or process of interacting with others to exchange information and develop professional or social contacts.

The Secret to Being a Networking Superstar

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Networking is More Than an Event

600

The Secret to Being a Networking Superstar

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Networking is More Than an Event

600The approximate number of people the average person knows.

Andrew Gelman, Columbia University

The Secret to Being a Networking Superstar

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Networking is More Than an Event

10-12The number of people most Americans know well enough to trust.

Andrew Gelman, Columbia University

The Secret to Being a Networking Superstar

So, What’s the Plan for Today?

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Understand the importance and ways of adding value and building trust.

The Secret to Being a Networking Superstar

Networking And The Power Curve

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Number of People

Value Received

Rain Making, Ford Harding

You want to be here!

The Secret to Being a Networking Superstar

.Time spent within a network (1‏

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.Delivering Value (2‏

2 Actions That Make Networks Payoff

The Secret to Being a Networking Superstar

But We Have to Get Clear On One Thing…

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Where Does Your Business Come From?

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Source Number

Customers Referrals

Realtors

Affinity

Social Media

Leads from My Company

Leads Group

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Who do you want to meet?

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Where do they go?

The Secret to Being a Networking Superstar

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500 Million

There are approximately 500 million users on LinkedIn, with 250 million monthly active users.

https://foundationinc.co/lab/b2b-marketing-linkedin-stats/

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500 Million

There are approximately 500 million users on LinkedIn, with 250 million monthly active users.

https://foundationinc.co/lab/b2b-marketing-linkedin-stats/

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3 Million

Only 3 million users share content weekly. That’s a little over 1% of monthly active users.

https://foundationinc.co/lab/b2b-marketing-linkedin-stats/

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61 Million

The number of senior level LinkedIn influencers. With 40% being in decision-making positions.

LinkedIn Marketing Solutions Blog

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The Basics for Being a LinkedIn Superstar

Create an Engaging Profile

https://www.forbes.com/sites/williamarruda/2017/07/09/how-to-write-a-stellar-linkedin-summary/#2df05b163067

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The Basics for Being a LinkedIn Superstar

https://www.forbes.com/sites/williamarruda/2017/07/09/how-to-write-a-stellar-linkedin-summary/#2df05b163067

https://www.forbes.com/sites/jaysondemers/2014/10/29/the-definitive-guide-to-linkedin-groups-for-marketing/

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The Basics for Being a LinkedIn Superstar

Join or Create Groups

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The Basics for Being a LinkedIn Superstar

https://www.forbes.com/sites/jaysondemers/2014/10/29/the-definitive-guide-to-linkedin-groups-for-marketing/

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Secret No. 1Start Your Own LinkedIn Group

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Secret No. 2Search is Your Best Friend

The Beginning Of A Wonderful Relationship

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You want to be here!

The Beginning Of A Wonderful Relationship

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l

The Beginning Of A Wonderful Relationship

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The Beginning Of A Wonderful Relationship

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What About Furry Feet?

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The Beginning Of A Wonderful Relationship

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The Beginning Of A Wonderful Relationship

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Secret No. 3Like, Comment, Share

– Like‏ lowest option

– Comment‏ adds value

Engage in Conversation– Share‏ Best option

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Secret No. 3The QR Code

Use LinkedIn as a “Digital Business Card”

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https://www.linkedin.com/help/linkedin/answer/94399/using-a-linkedin-qr-code-to-connect-with-members?lang=en

The Secret to Being a Networking Superstar

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Secret No. 4Do Your Homework

Do Your Homework

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Research the Attendees

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Google

LinkedIn

Facebook

Glassdoor.com

Set Your Expectations

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Arrive Early or At Least On Time

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Secret No. 5How to Work the Room Like a Pro

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Find the “one.”

Open groups of 3.

Place yourself near the flow.

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Secret No. 6How to Have a Conversation

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https://www.ted.com/talks/celeste_headlee_10_ways_to_have_a_better_conversation

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Everybody matters.

Ask them to join you.

Place yourself near the flow.

When The Party is Over…Follow Up

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Secret No. 7Superstar Approaches and

Philosophies

The Superstars

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The Superstars

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The Superstars

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Secret No. 8Quick Actions You Can Do Today

Make 3 Connections

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Connect with Your MI Rep

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Reach Out to One Person Today

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Promotions, Anniversaries and Birthdays

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Be Approachable…Smile

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Genworth Underwriting Guidelines

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Genworth Rate Express®

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LOS Connections

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Training Tools and Information

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Training Tools and Information

The Secret to Being a Networking Superstar 6262

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Additional MI Site Information

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ActionCenter®: 800 444.5664

Your Local Genworth Regional Underwriter

Your Genworth Sales Representative

Your Genworth Resources

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Legal Disclaimer Genworth Mortgage Insurance is happy to provide you with these training materials. While we strive for‏accuracy, we also know that any discussion of laws and their application to particular facts is subject to individual interpretation, change, and other uncertainties. Our training is not intended as legal advice, and is not a substitute for advice of counsel. You should always check with your own legal advisors for interpretations of legal and compliance principles applicable to your business.

,GENWORTH EXPRESSLY DISCLAIMS ANY AND ALL WARRANTIES, EXPRESS OR IMPLIED‏INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, WITH RESPECT TO THESE MATERIALS AND THE RELATED TRAINING. IN NO EVENT SHALL GENWORTH BE LIABLE FOR ANY DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, OR CONSEQUENTIAL DAMAGES OF ANY KIND WHATSOEVER WITH RESPECT TO THE TRAINING AND THE MATERIALS.

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