IS AUTHENTICITY.”Erin McPherson, CCO, Maker Studios

“This generation doesn’t dislike brands…what they don’t like is advertising.”

“THE NEW AUTHORITY“THE NEW AUTHORITYIS AUTHENTICITY.”

Erin McPherson, CCO, Maker Studios

A COMMUNITY OF MILLIONS WHO LOOK TO US TO GUIDE THEM IN FOOD

THREE GUIDING PRINCIPLES

AUTHENTICITY

CREDIBILITY

UTILITY

HOW WE TALK TO OUR COMMUNITY

WEB APPS SOCIAL EMAIL SMS

REVIEWS & GUIDES

The LA Assistant’s Survival Guide

REVIEWS & GUIDES

Summer Guide 2016

TEXT REX

#EEEEEATS

7,000,000

BRANDED CONTENT

Anyone can create content, but not everyone can create value.

Building a brand requires a long term vision and commitment — you can’t growth hack trust.

If you don’t have a strong voice or a clear point of view, you don’t have anything.

THREE TRUTHS

For more information, visit: TheInfatuation.com