Post on 23-Aug-2014
description
The Role of Social Media within Higher Education in an Age of
Openness and Publicness 12th Annual Durham Blackboard Users Conference
Durham University
Sue BeckinghamSheffield Hallam University
Isn't it just a mechanism for timewasting or at its best a space for
informal social chatter?
http://www.socialnomics.net/2011/12/28/infographic-every-60-seconds-on-the-web/
“Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation”
Why networks matter
“Power does not reside ininstitutions, not even the state or
large corporations. It is located in thenetworks that structure society . . .”
Manuel Castells, DEMOS
“Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation”
“Social Media gives more people a voice and provides
a powerful tool for value creation and competitive
differentiation”
Advanced Human Technologies 2010
Drivers of Change
• Extreme longevity - Increasing global lifespans change the nature of careers and learning.
• Rise of smart machines and systems - Workplace automation nudges human workers out of rote, repetitive tasks.
• Computational world - Massive increases in sensors and processing power make the world a programmable system.
• New media ecology - New communication tools require new media literacies beyond text.
• Superstructured organizations - Social technologies drive new forms of production and value creation.
• Globally connected world - Increased global interconnectivity puts diversity and adaptability at the centre of organisational operations.
The Institute for the Future, University of Phoenix
RearWriteWed 2011
The Institute for the Future, University of Phoenix
New Skills
Virtual collaboration - Ability to work productively, drive engagement and demonstrate presence as a member of a virtual team.
Future Work Skills 2020
New-media literacy - Ability to critically assess and develop content that uses new media forms, and to leverage these media for persuasive communications.
!will find
you!
“Your brand isn’t what you say, it is,
it’s what Google says it is…
It has the power to influence people to invest
(or divest) in you.”(Joel 2009)
(Anderson 2007)
“Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation”
The Ages of Publicness
“We bring our private identities to our public acts - we decide in private where we stand on an issue, and making
that public is what allows us to join with like thinkers, share our ideas and organisation. At the same time our public lives
amid other people - hearing their ideas, arguments, and evidence - informs our private decisions.
Publicness depends on privacy.
...only today, technology brings new choices, risks and opportunities”
Jeff Jarvis, 2011
http://blog.rezscore.com/2011/09/the-500-year-evolution-of-the-resume/
“Social Media gives more people a voice and provides a powerful tool for value creation and competitive differentiation”
We live in a world of mobile, social, and always-on media
“More than ever before, humans need to teach and learn from each other about human-centric
ways to use new tools.One important step that people can take is to
become more adept at five essential literacies: attention, crap detection, participation, collaboration, and network know-how.”
Howard Rheingold, 2011
Who will prepare our students?
The importance of
• developing an online brand• making professional connections• engaging with a wider audience• listening, producing and sharing• using the most relevant social media tool for
the task in hand
LinkedIn AppsLinkedIn Applications enable you to enrich your profile,
openly share and collaborate with your network.
LinkedIn Apps
Created using: http://resume.linkedinlabs.com/
A resume creates from LinkedIn profile
LinkedIn Apps
Created using: http://vizualize.me/
A visualisation of your LinkedIn profile
LinkedIn Apps
LinkedIn Apps
Created using: http://www.cardmunch.com/
Turns business cards into LinkedIn contacts
LinkedIn Apps
Created using: http://inmaps.linkedinlabs.com/
An interactive visualisation of your LinkedIn connections
http://careers.guardian.co.uk/
http://careers.guardian.co.uk/careers-blog/jobs-applications-and-cvs
Live Q&A: CV and job applications clinicWhat are the big no-nos for CVs? And how can
you improve your job applications?Ask the experts
Engage with free expert
advice
Tweet Alerts
Secure your name
Differentiation
Standing out from the crowd
http://www.facebook.com/pages/Hire-Me-Krispy-Kreme-Philly/173261036031235
@HireMeKrspyKrme
Michael Warshafsky
Work experience
Blogs as collaborative portfolios
http://misssilhouette.wordpress.com
Blogs for collaborative work
http://quadblogging.net/
“A splendidly simple scheme created by @deputymitchell that provides a willing audience for new bloggers by grouping together four schools with similar blogging requirements. During week 1 the pupils in school A take responsibility for writing a series of posts on their blog, whilst the pupils in schools B, C and D concentrate their efforts on reading these posts and commenting on them. On week 2 school B takes over responsibility for writing the posts whilst the pupils in the other three schools develop their commenting skills. And so it continues until an agreed deadline. Ingenious!” http://www.scoop.it/t/quadblogging
That's not to say the safety of the walled garden does not have a valuable place
Consider a scaffolded approach to build confidence and experience
Private spaces are important too
Twitter Widget
>>> embed in Blackboard
http://www.twitterfountain.com/
Raising awareness - social media can be very open and public
Sue BeckinghamEducational DeveloperFaculty of ACESSheffield Hallam Uni
@suebeckshttp://uk.linkedin.com/in/suebeckinghamhttp://gplus.to/suebecks