Why membership?• Membership is a scheme designed to allow loyal readers

to get closer to the subjects that matter to them

• To show their support for the Guardian’s editorial values by making a financial contribution

• To lessen the Guardian’s dependence on advertising revenue by increasing the proportion of income direct from readers

Give Get Join Buy

Different sources of reader revenue

Donors who support our journalism with one-off contributions

Subscriptions to print and digital content products

Membership scheme offers special benefitsEvents, books, travel, Soulmates, etc

Membership tiersFriend Support

er Partner Patron

Free £5pm* (£49 pa)

£15 pm (£149 pa)

£60 pm (£599 pa)

Book tickets to events ✓ ✓ ✓ ✓Welcome pack, card and giftAccess to premium app ✓ ✓ ✓6 tickets and/or 4 books48hrs priority booking, 20% discount and no booking fee

✓ ✓

Exclusive behind the scenes functions ✓

* USD 5 AUD 10 CAD 7 EUR 5

Regular

Topical

Keynote

Guardian Live

Festivals

Masterclasses

Local

How are we doing?• Membership launched in September 2014

• Currently we have over 220,000 members, of which about 70,000 are paying members

• Our aim is to have 1m paying members by mid-2019

Thank you