Post on 14-Sep-2014
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The Ripple Effect
The Ripple EffectThe Power of Your Personal Brand in HRWe are not only the messengers, WE are the message...Soulprints, Mark Gafni
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Do you make the job description or does the job description make you?
Does your title dictate the display of your talent?
Me Inc. = Brand You!
Youre not doing a job but building a career and personal-professional brand.
Tom PetersThink about a company brand that youre attracted to..
Why?
Individual Branding=>Image
Individual BrandsAn idea, a thing, a book, a company, a movement
My Friend Scott & Spark Ventures
My Brand-ImageMy Picture
How others would describe my brand?How I would describe my brand?Any discrepancies?Is your brand strong enough to meet todays HR challenges and innovation needs?
Challenges/ Innovations/TrendsBuilding a multidisciplinary workforceCreating a synthesis between professional and technical developmentIntegrating social collaboration and media within people practices and internal communicationsHard data, numbers, facts and analytics to leadhttp://www.hrzone.com/feature/strategy/will-2014-be-year-innovation-hr/142745Challenges/ Innovations/Trends
http://austinhr.com/top-hr-issues-to-watch-in-2014/ONE of the continuingchallenges the reputation of HR
Pic credit: http://social-media-strategy-template.blogspot.com/2013/01/reputation-building-blocks-of-social.html
What are the most significant challenges / innovative needs /trends for your organization?What qualities and capabilities will you need to meet those challenges?
SHRM - HR CompetenciesWhich would you say are the top 3 most important?
HR Competencies -Top Vote Getters
Sharlyn Lauby - http://www.hrbartender.com/2012/training/the-top-competency-for-human-resources-poll-results/HR Competencies -Top Vote Getters
Sharlyn Lauby - http://www.hrbartender.com/2012/training/the-top-competency-for-human-resources-poll-results/What would the list look like for you as it relates to your organization?Heres your chance to assess your own career/brand development plan Effective talent mgt. => includes both the track and the impact
Intentional BrandingStart thinking like your own brand manager, ask yourself the same question the brand managers at Nike, Coke, Pepsi ask themselves:What is it that my product or service does that makes it different?
Pic credit: http://voiceovertalent.com/blog/2012/10/is-branding-important-for-voiceover-talent/
Intentional Branding =>Assess Your Brand
Consider:Your personal valuesUnique qualitiesExtra curricular competencies, interestsetc.Your sense of personal mission G.P.P.S. guiding professional principles statement
Intentional BrandingG.P.P.S. = Guiding Professional Principles StatementThis is a description of:__how you want to be __represent yourself professionally __what you intentionally want your brand to express and look like Managing your brand is being your own talent manager.
Brand management = talent management
modeling what we desire in those we hire. Time to recalibrate reinvigor restate recommit re-envision reconnect
The position, there is power with the position and
POWERthere is personal power, Personal power with a powerful positionPersonal branding carries this belief: Its not necessarily the whatbut the WHO. A powerful who will create a powerful what. Why does all this matter?
We have soooo much to offer!!Expanding Your Brand
The Ripple EffectPebble or Boulder?34We need more ripple effects that are bolder.HR / Talent Management Innovations Zappos: done away with job boards, uses social next works for hiring |
Unlimited time off
Community investment - down payments to buy homes
No lay-off policy
100% paid sabbaticalsGood Vibrations Your Ripple Effect
Wordsor an actionEvery interaction is a touch, an imprint of your brand
Your (inspired) Personal BrandA powerful ripple effect