THE RIPPLE EFFECT6TH EDITION

AS AT 23RD JUNE 2020

9.7K*Total Video Views

80K*Total Share

To create awareness on the brand and product through product review

HAPPY SKIN LOTION VS DRUGSTORE FOUNDATION -

DOES IT WORK?CONCEPT

CAMPAIGN DURATION TARGET AUDIENCE1 month 1829 years old, English Speaking

MECHANIC/SOLUTION

Digital● Video product review and comparison

STORY/SUMMARY/DESCRIPTION

● Backstory of product● Comparison of product● Thoughts on product● LINK

PAST CAMPAIGN ENGLISH

Source : *Combined data from Instagram, Facebook & YouTube

51K*Total Video Views

57K*Total Engagement

Gave our listeners a free haircut as we are allowed to go to salon after MCO/CMCO are lifted

HOT QUICK CUTCONCEPT

CAMPAIGN DURATION TARGET AUDIENCE10 13 June 2020 Male Audience

MECHANIC/SOLUTION

Listeners shared their current hairstyle via Whatsapp. 30 selected winners were called and received free haircut.On Air● Promo on air

On Ground● Social media team update about the activities, interview with the

winners and also salon team.Digital● Photos of before and after haircut

STORY/SUMMARY/DESCRIPTION

● LINK● LINK● LINK● LINK

Digital● hahah

PAST CAMPAIGN MALAY

Source : *Combined data from Instagram, Facebook & YouTube

45K*Total Video Views

To appreciate all parents for their selfless commitment to children and their lifelong sacrifice towards nurturing the relationship

EXCLUSIVE INTERVIEW WITH DATIN PADUKA MARINA BINTI

MAHATHIR PARENT’S DAYCONCEPT

CAMPAIGN DURATION TARGET AUDIENCE2 Weeks 1834 years old, Chinese

MECHANIC/SOLUTION

An exclusive interview with Marina Mahathir were discussed about her relationship with her parents and the challenges as a mother and tips for first-time parents.

On Air● Promo on One FM

Digital● Video: Exclusive Interview with Marina Mahathir on social media

STORY/SUMMARY/DESCRIPTION● LINK

PAST CAMPAIGN CHINESE

Source : *Combined data from Instagram, Facebook & YouTube

19.2 MILVideo Views**

English-Speaking ( 1/1/2020 - 21/6/2020)

972KSocial Media Followers**

5.47 MIL / 950KDigital Listens***/Radio Listenership****

1.89 MIL / 1.32 MILPageviews*/Unique Pageviews*

Source: *Google Analytics, **Combined data from Facebook, Twitter, Instagram, TikTok & YouTube, ***Radioactive ,****GfK Radio Audience Measurement, Wave 2 2019

333 MILVideo Views**

Malay Youth ( 1/1/2020 - 21/6/2020)

8.83 MILSocial Media Followers**

21.45 MIL / 3.67 MILDigital Listens***/Radio Listenership****

11.68 MIL / 6.94 MILPageviews*/Unique Pageviews*

Source: *Google Analytics, **Combined data from Facebook, Twitter, Instagram, TikTok & YouTube, ***Radioactive ,****GfK Radio Audience Measurement, Wave 2 2019

13.83 MILVideo Views**

Malay Mature ( 1/1/2020 - 21/6/2020)

625KSocial Media Followers**

7.35 MIL / 365KDigital Listens***/Radio Listenership****

1.32 MIL / 867KPageviews*/Unique Pageviews*

Source: *Google Analytics, **Combined data from Facebook, Twitter, Instagram, TikTok & YouTube, ***Radioactive ,****GfK Radio Audience Measurement, Wave 2 2019

20.49 MILVideo Views**

Chinese-Speaking ( 1/1/2020 - 21/6/2020)

1.23 MILSocial Media Followers**

5.33 MIL / 771KDigital Listens***/Radio Listenership****

9.61 MIL / 7.63 MILPageviews*/Unique Pageviews*

Source: *Google Analytics, **Combined data from Facebook, Twitter, Instagram, TikTok & YouTube, ***Radioactive ,****GfK Radio Audience Measurement, Wave 2 2019

TOTAL DIGITAL LISTENS

TOTAL RADIO LISTENERSHIP

TOTAL SOCIAL MEDIA FOLLOWERS

11.66MIL**

39.60 MIL***

5.2 MIL****

387 MIL**

TOTAL VIDEO VIEWS

24.52 MIL*

TOTAL PAGEVIEWS

16.75MIL*

TOTAL UNIQUE PAGEVIEWS

Total ( 1/1/2020 - 21/6/2020)

Source: *Google Analytics, **Combined data from Facebook, Twitter, Instagram, TikTok & YouTube, ***Radioactive,****GfK Radio Audience Measurement, Wave 2 2019

IT Manager Chief

For more info, contact us

Head of Audience (Kool FM & Donna)shah.h@ripplemedia.com.my

Head of Audience (Hot FM, Lunaria, Thelaki)n.azura@ripplemedia.com.my

Head of Audience (One FM & Chapters)jojo.soowei@ripplemedia.com.my

Shah

Azura Jojo

Anida Mohd TahrimGroup General Manager, Audience & Marketing

anida@ripplemedia.com.my

Head of Audience (Fly FM & Likely)iman_zulkifli@ripplemedia.com.my

Iman