The recipe for Interactive Lottery offering

Moti MalulVP Sales and Business Development

2011 © NeoGames2

• Industry pioneer of interactive scratch cards with over 7 years of experience

• Providing the widest, market proven, portfolio of interactive scratch and lottery games

• Cross channel offering (Web, Mobile, VLTs)• More then 30 customers including National

Lotteries and leading European private gaming operators

• Serving our network of partners with over 170M tickets and games every month

• Certified and licensed by leading industry laboratories and governments worldwide

• NeoGames is a privet company with over 200 employees

About us…

3

Meet the Interactive player

• Mass market with diversified demographics

• Looking for entertainment, and, “the dream” factor

• Wants a trusted and comfortable environment

• Influenced by casual, mobile, and internet games experience

• Anytime, Anywhere• Constantly want more..

2011 © NeoGames

2011 © NeoGames4

So what is the recipe ? 3 ingredients

1 - Interactive versions of retail games

• Creates trusted, familiar and a comfortable environment

• Leverages on large jackpots• Brings Instants to life • Enables creative interaction

between retail and web channels

2011 © NeoGames5

So what is the recipe ? 3 ingredients

2 - Pure Interactive lottery games

• True interactive experience • Huge variety, to cater old and new

demographics• Constant refreshed content, always

expect more • Short life-cycle games made easy

• Events, holidays,…

2011 © NeoGames6

2011 © NeoGames7

2011 © NeoGames8

So what is the recipe ? 3 ingredients

3 – an interactive-focused platform

• Interactive-focused marketing is a must. • Both acquisition and retention

• Supported by an interactive cross-channel platform to allow it

• Completed with Interactive customer care and player management

2011 © NeoGames9

Summary

The recipe for interactive lottery success• Leverage on existing retail products in a creative way• Expand to a dynamic and wide pure interactive play

portfolio, to reach new audiences • An eMarketing approach with multi sales channels –

Web, Mobile & Tablets, e-ITVM and VLT, • A backend platform capable of supporting the unique

needs of an interactive offering

Bottom line - Think interactive

Thank You!

Moti MalulVP Sales and Business Development

moti@neogames.com