13/08/2015

The Real World August 2015

The

Posters

Laptops

Tablets Duty Free /

Retail Media &

Assets

Owned OOH

(e.g. buildings

or jet bridges)

Networked

Video Screens Content

Physical

Experiences

(sampling)

Experiential

Stands / Zones

Platforms

Apps &

Games

Commerce

& Coupons

Mobile etc

Data

Technology

Ads

People

& Places

Services /

Utilities

(e.g. wifi)

Out-of-Home ecosystem

Understanding The Connected Consumer

OCS

Constantly

consumer-

centric

Constantly

consumer-

centric

OCS in Numbers

6,765 Total sample in UK

7th Version

Release Date Feb 2015

100,000+ Global respondents

30 Countries OCS is run in

250 Brands now included on the

survey

41 Number of OOH formats

analysed within OCS

%

Did you know…

OCS

59% of all respondents

agree that placing digital

screens in open places

is a good idea.

TouchPoints

Did you know…

TouchPoints

On a Friday

76% of males

spend time

travelling..

Source: Touchpoints 2014

JCDecaux

Connected

Clear Channel Tribes

Clear Channel

Ngen

Exterion Insight Tools

Exterion Media

work.shop.play

Primesight Primelife tools

Latest summary of OOH Insight & Trends

Posterscope Media Digest

Data Driven Targeting

A pioneering new travel survey

Measuring audiences whilst OOH

Revolutionising the way we plan

OOH

We Live in a Convergent World

Driven by technology and consumer

expectation…

1.1bn Connected Things will

be used by smart

cities in 2015

370 contactless

transactions are

made every

minute in the UK

+8% Q1 2015 global

smartphone value

versus previous

period

+95% Have researched a

product

or service on their

device before/during

shopping

1bn Smartphone unit

sales in 2014

40% Of social media

users share a

purchase on social

media

It’s a convergent World

Gateway to Mobile

content

Networked OOH:

Real Time

Experiential OOH

Owned OOH Interactive interfaces Live video streaming

Index of tweets vs. the

norm in proximity to

posters in Nottingham

New Planning Data

New Planning Data

270yd

New Planning Data

The Out-of-Home Marketplace

1999-2014 Media Revenue

Media Revenue Growth

Source: Aegis Media & WARC

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Internet

Outdoor

Cinema

Radio

TV

Magazines

Newspapers

Media

Year

An

nu

al

tota

l m

ed

ia s

pen

d in

£m

£0.0

£50.0

£100.0

£150.0

£200.0

£250.0

£300.0

£350.0

Q1 Q2 Q3 Q4

2012

2013

2014

2015

Media Revenue 2014 and Q1 2015 (est.)

Source: OMC / ** 2015 data is Posterscope estimate

Total 2014 - £1,019m (3.0% YOY)

+6%**

6.4%

0.6% 6.1% £m

UK Digital OOH Revenue

0

50

100

150

200

250

300

350

2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Source: OMC/Posterscope estimates

3.8% of OOH spend

27% of OOH spend

Forecast

0

10

20

30

40

50

60

70

80

90

2011 2012 2013 2014

Q1

Q2

Q3

Q4

UK Digital Outdoor Revenue by Quarter

Source: OMC

Total 2014 - £271.2m (27% YOY)

£m

The top OOH spending categories: January – June 2015

Top 10 Categories

Entertainment

and leisure

Cosmetics &

Personal care

Telecoms

Motors

Finance

Travel &

Transport

Drink

Media Govt, social,

political

£74.8m

14.1%

£45.9m

-0.3%

£33.0m

-20.%

£32.2m

-2.1%

£29.0m

-5.0%

£10.5m

-16.6%

£14.7m

-1.8%

£17.2m

27.4%

£25.7m

15.4%

£27.7m

0.2%

Food

Total market £362m (+3.7%)

The top OOH spending categories: June 2015

Top 10 Categories

Entertainment

and leisure

Cosmetics &

Personal care

Telecoms

Motors

Finance

Travel &

Transport

Drink

Media Retail

£16.4m

20.7%

£11.8m

64.9%

£7.8m

-11.6%

£7.2m

53.5%

£5.5m

-24.4%

£2.9m

25.2%

£2.9m

52.3%

£4.2m

-24.4%

£5.0m

30.6%

£5.3m

32.1%

Food

Total market £79.3m (+17%)

The top OOH spending advertisers: January – June 2015

Who’s Spending?

£15.6m

24.3%

£7.5m

51.0%

£7.3m

8.2%

£5.8m

648.7%

£5.7m

130.4%

£4.5m

217.9%

£3.9m

124.9%

£4.7m

21.7%

£5.5m

10.1%

£5.7m

-3.2%

The top OOH spending advertisers: June 2015

Who’s Spending?

£3.7m

53.0%

£2.3m

44.8%

£1.8m

527.0%

£1.7m

3991%

£1.6m

3277%

£1.3m

0%

£1.3m

-10.3%

£1.5m

2713%

£1.5m

304.2%

£1.5m

344.5%

£1.5m

2713%

Spend by OOH format: January – June 2015

Spend Trends- Roadside

£53.3m

90.1%

Large Digital 6s

£118.7m

-10.1%

48s

£48.5m

6.9%

96s

£15.7m

-2.8%

Specials

£6.4m

51.5%

Spend by OOH format: January – June 2015

Spend Trends- Transport

£47.9m

11.4 %

£24.0m

4.4%

£21.9m

-3.1%

£20.6m

-31.4%

31%

23%

21%

8%

17%

Consolidated Market Place

Others Est. Market share based on revenue

In the UK JCDecaux provides opportunities on multiple formats

across roadside, rail, retail, airports and the experiential

landscape.

Nationwide across environments in all the key cities across

the UK.

Roadside: Continued investment in digital across the

country. Key new digital locations include The Salford Arch

and first ever 84” D6’s in Edinburgh.

Rail: Digital expansion continues across D6 and

Transvision networks

Retail: M-Vision expansion to further premium malls, and

portfolio moves towards 100% digital with D6 development.

Continued digital investment at Tesco

Airport: Ongoing development in digital inventory at major

UK airports. New iVision screens and increasing focus on

dynamic content and live updates

Experiential: JCDecaux Live is expanding the multi-

environment portfolio further

Connected Commuter and Connected Consumer, Power of

Big ‘3’ from JCDecaux Insight.

‘Business Traveller 2’ Insight, Audience Typology, Luxury &

Motors category presentations and Perceived Value

Research from JCDecaux Airport.

JCDecaux is a privately owned French OOH advertising

company, founded in 1964 in Lyon when Jean-Claude

Decaux installed the first advertising bus shelter. This local

outdoor company is now a global media owner.

Reporting €2,813 million in revenue in 2014, JCDecaux is

present in more than 70 countries worldwide and is market-

leader in the UK.

JCDecaux has recently been awarded the £500m TfL Street

Furniture contract across a period of eight years.

jcdecaux.co.uk

About JCDecaux Key Areas For Investment

Key Formats

Geography Proprietary Research

+

Media where it matters

Nationwide across environments in all the key cities

across the UK

Ngen

Our community of young, social and connected people

gives us deep and rich insight and allows for on-going

engagement for Clear Channel and our brand partners.

.

.

About Clear Channel Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

clearchannel.co.uk

Clear Channel UK is part of Clear Channel Outdoor (CCO),

which in turn, is 89% owned by iHeart Media Inc. – the global media

and entertainment company. The remaining 11% of is traded on the

New York Stock Exchange (NYSE: CCO).

Clear Channel Outdoor is one of the world’s largest outdoor

advertising companies with more than 675,000 displays in over 40

countries across Asia, Australia, Europe, Latin America and North

America. Reaching nearly 600 million people monthly, including

consumers in 45 of the top 50 U.S. markets, Clear Channel Outdoor

enables advertisers to engage with consumers through innovative

advertising solutions. Clear Channel Outdoor has over 7,000

employees and a reported revenue of $3bn.

Adshel, Adshel Live, Storm, Billboards, Malls, Supermarkets, Socialite

Adshel Live national Roll-out

The national roll-out of Adshel Live will see us launch a network of

digital screens in premium locations across the 25 largest cities in

the UK - giving brands the opportunity to engage with audiences

using dynamic, interactive and real-time advertising creative.

Storm expansion

We are continuing to invest in Storm, our premium digital portfolio.

With three new sites; Billingsgate, Shoreditch High Street and

Lambeth Palace Road launched in London along with the roll-out of

sites across the UK, the expansion of Storm demonstrates our

dedication to our next generation digital portfolio.

Roadside, supermarkets, shopping malls, digital portfolio,

Pinnacle

Nationwide across environments in all the key cities

across the UK

Special builds, digital and interactivity:

Storm- Storm is designed to revolutionise premium digital out-

of-home. It launched with The Chiswick Towers and Cromwell

Road Tower, The A40 Power Station and Coventry House at

Piccadilly Circus. The portfolio is further strengthened with the

North London Towers

Mobile platform- Clear Channel UK and Metro have

announced a partnership that will bring free content to

commuters at mobile-enabled bus shelters with interactive

tags right across the UK

Ngen

Clear Channel UK is the British division of iHeartMedia,

Inc., a global media conglomerate based in San Antonio,

Texas, USA. It operates through a complex group

structure, with some 70 UK subsidiary companies.

companies.

Part of Clear Channel Communications Inc, the American-

based global media and entertainment company, CCO

was bought out by venture capitalists in 2008 and in 2013

posted revenues of $2.9bn worldwide.

Built on the foundations of a national network of bus stop 6

sheets, the UK business has since expanded via an

extensive portfolio of iconic, digital and mobile assets.

About Clear Channel Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

clearchannel.co.uk

Underground, bus, retail (Westfield Stratford, Westfield

London and One New Change), National Rail

Formats include, 96s, 48s, 16s, 6s, 4s, LEP’s, TCPs, DEPs,

LCDs, XTP’s, T-sides, Streetliners, Bus interiors, etc.)

National with a dominant presence in London

Increasing digital offering across Rail & London

Underground

Illuminated New Bus For London

Performance 48 sheets National Rail

Expansion of retail offering

Birmingham Express Roadside digital

work.shop.play and All eyes on London

Previously part of American-based CBS Corporation, CBS Outdoor

International was sold in the Autumn of 2013 to LA-based Platinum

Equity and rebranded to Exterion Media in January 2014.

Exterion are currently involved in pitching for the TfL pitch which

combine the ad sales for the Underground, the Overground, the

Tramlink, the Docklands Light Railway (DLR), Victoria Coach

Station and Crossrail, when it launches.

About Exterion Outdoor Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

http://www.exterionmedia.co.uk/

Roadside,Digital ‘Network’ cinema, Glasgow subway

National coverage with sites in all major cities across

the UK and Glasgow Underground.

Primesight has heavily invested in Digital by creating the

first national roadside digital ‘Network’ of 48 sheets. It

continues to expand as sites are rolled out across the

country.

Primemobile, Primedesign,, EPOS, Brain Works, Geofencing.

Primesight has also recently innovated ‘Primemobile live’ – a

real time marketing performance dashboard that allows you to

view campaign progress in the moment.

Jointly owned by GMT Communications Partners LLP and

the Primesight management team, Primesight is a UK-

based business which has a market share of 8% in

2014/15.

primesight.co.uk

About Primesight Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

Results are our culture

61 screens & displays across 42 locations in 9 cities.

Large-format digital, iconic landmark and super-premium

banner locations including The IMAX.

Ocean has a regional footprint that spans the following

UK cities: London, Birmingham, Liverpool, Manchester,

Leeds, Bristol and Glasgow

, , , , , and .

Ocean practices 'The Art of Outdoor', with every site in the

Ocean portfolio having a unique quality and personality.

Ocean’s strategy of developing iconic digital land premium

formats, is mirrored by its acquisition strategy. Areas of

investment include…

The Grid

Ocean Labs

Regional site expansion

Neuroscience Research projects

- The Science Behind the Art of Outdoor

- Beyond Out of Home

Ocean Outdoor, launched in 2005, is a boutique, UK-based

media company pioneering creativity in digital OOH via an

expanding portfolio of large-format, high profile sites

In May 2012 a management buyout, backed by LDC Capital,

purchased the business from Smedvig Capital for £35m

In 2014, Ocean Group acquired Signature Outdoor and in

2015 expanded further with the acquisition of MediaCo.

Ocean Outdoor reported revenues of £23.4 million in 2012

About Ocean Outdoor Key Areas For Investment

Key Formats

Geography

Proprietary Research

+

oceanoutdoor.com

Posterscope news, views and campaigns

www.pioneeringooh.com

8/13/2015

Posterscope launches new office in Nigeria

8/13/2015

Posterscope Brazil named official OOH agency

for the 2016 Olympic Games

8/13/2015

Posterscope and British Gas Hive’s OOH campaign has

been shortlisted in Media Week awards

psLIVE has been shortlisted for five awards

psLIVE host Live Storytelling seminar

It’s Pimm’s o’clock for outdoor advertising

by Glen Wilson, Posterscope UK

Live storytelling and its growing importance

by Michael Brown, psLIVE

M&C Saatchi, Posterscope and Clear Channel

unveil the first Artificial Intelligence poster

Westfield unveils first UK airport campaign in

Arabic

Adidas takes the spotlight on London’s IMAX

8/13/2015

Stella Artois brings to life view of Wimbledon

perfectionist, Rufus the Hawk

8/13/2015

Digital OOH show you’re never more than few

steps from Santander Cycles

OOH Industry News

13/08/2015

JCDecaux Wins Transport for London Bus Shelter

Advertising Contract

13/08/2015

Ocean becomes official media provider to Team

GB in the run up to Rio 2016

13/08/2015

Clear Channel UK becomes Official Media

Partner of the British Masters

13/08/2015

Crowdfunder and Primesight partner to support

publicly funded projects

The IMAX Just Got Even More Impactful

Ocean launches digital out of home campaign to

help London’s Air Ambulance

Outdoor Plus adds M4 London Gateway

Outdoor Media Centre appoints Tim Lumb as

Insight and Effectiveness Director

Storm kicks off intensive expansion with three

new London sites

JCDecaux ATA wins Madinah airport advertising

contract

Admedia commission in-depth study into SMEs

Ocean Launches Search for the World’s Most

Creative Digital Out of Home Concepts

Outdoor plus unveils landmark banner on

Shaftsbury Avenue

Exterion Media introduces moments to connect

on London buses

MOTO extends screen contract with Amscreen

Group

AdGroup announces Primesight is the preferred

bidder for its UK airport specialist Eye Airports.

Stuff we like

JetBlue and Coca-Cola encourage people to

share a little liquid humanity

Miniature ‘Ant Man’ scenes pop up around

London

13/08/2015

Carlsberg’s latest stunt gives holidaymakers a

pick-me-up

13/08/2015

Kellogg’s has planted people carrying a fridge in a

suitcase on the London tube

13/08/2015

McDonald’s offered free McFlurry’s with heat-

activated billboard

13/08/2015

100 ant-sized IMAX tickets were hidden around

UK cities

13/08/2015

‘Nude’ Baristas Serve Up Coffee To Promote

Nestlé’s All-Natural Creame

13/08/2015

Undress This ‘Dating Naked’ Billboard

13/08/2015

Becks surprises passengers waiting for baggage

at Frankfurt Airport Becks surprises passengers waiting for baggage

at Frankfurt Airport

13/08/2015

Turkish Airlines Launches the World’s First

Periscope Flight

13/08/2015

You Need to Speak Emoji to Understand This

Anti-Drug Campaign

13/08/2015

Chapman is calling…

8/13/2015

Great Escape’ for Graubünden Ferien

8/13/2015

Ocean broadcasts remarkable British film and TV

footage in Partnership with BFI

8/13/2015

Nike celebrates the ‘Real Girls of Moscow’ with

empowering ads, murals and GIFs

8/13/2015

TAM uses passengers facebooks to personalise

in-flight magazines

8/13/2015

A giant human skull has appeared on London’s

South Bank

8/13/2015

Nike Chin Up…

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