The range isn’t all that's hot in the kitchen

Post on 12-May-2015

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Social trends that drive our design choices in the kitchen

Transcript of The range isn’t all that's hot in the kitchen

The Range Isn’t All That’s Hot in Appliances Today

Presented by Eleanor Olsen

Total Spaces Design

What is a Trend

• A Movement - environmental issues • A Development - new technology• An Inclination - Style• Line of General Direction – Dual

Income Families

1928 Appliance Store FrontElectricity Causes New TrendToday the Computer Chip affecting trends in appliances

Faith Popcorn’s Trends • 99 Lives• “Atmosfear”• “Eveolution”• Cocooning• SOS• Down-Aging• “Egonomics”• Small Indulgences • Pleasure Revenge• Vigilante Consumer• Fantasy Adventure

99 LivesSo much to do and so little timeTime is a commodity

• Convection Oven• Micro Wave• Pro-Series• Point of use Refrigeration • Warming Drawers• Dishwashers• Laundry to Handle Delicates More Gently than

Hand Washing• Self Cleaning Ovens

Time Saving AppliancesWarming Drawerand Pro-Range

Self Cleaning and Convection Oven

Point of Use Refrigeration

“Eve”olutionShe looks for

• Luxury Appliances

• The Best Tool for the Job

• Relationships are Important

Eve isn’t in the kitchen by herself anymore

SOS Save Our Society

• Save the planet• Earth Friendly Appliances• Energy Saving Dishwashers,

Laundry and Refrigerators• CFC Free Refrigerators• Checkout www.energystar.gov

Look for Energy Star Appliances

“Egonomics”

• A Name, a Number, a Bar Code• No! Give me an Individuality • Appliances with Custom Panels• More Size Options

Special Needs Requires Flexibility in Appliances

Universal Design Big on Individual Style

Elevated Counters for the Tall Chef Shown with Custom Hood

Small Indulgences

• A Mont Blanc Pen instead of a Bic best describes this Trend

• Luxury for the Sake of Luxury

• Why not a Built-in Espresso Maker instead of going out for a latte

Small Indulgences Require the Right Tools to

Make it Perfect

The Perfect Temperature for your Favorite Wine

Perfect Espresso

The Perfect Barbeque

Vigilante Consumer

• Wants the Real Thing• Only the Best Will Do• Does the Research• Looks for Value• Finds the Benefits in High End Appliances

Pleasure Revenge• If it’s NOT GOOD for

me, then let me at it!• Let’s eat red meat,

smoke cigars and drink Martinis

• Wants to enjoy life and have all the toys to help in that quest

• BBQ’s and Wine Storage Units

The Pleasure of Living Well

With All the Best Toys

Barbeque in an outdoor kitchen

“Atmosfear”

Germs like E-Coli and Anthrax Worry me

• Stainless Steel• Water Purification• Good Ventilation• Sanitized Dishes And Laundry• Dependable Refrigeration

Nothing Says Clean Like Stainless Steel

Clean and Sanitize Laundry up to 205 degrees

Double Stainless Laundry Tubs Won’t hold germs

and odors like plastic

All Stainless Interior Dishwasher

Maintaining Good Health withClean Water and Clean Air

Filtered Water to Ensure Your Family’s Health

Range Hoods maintainhealthy air quality

in your home

Cocooning

• Lets stay home and entertain instead of going out

• Where does everyone gravitate• The Kitchen, the Heart of the

Home, the Hearth

Cocooning Made Easy

Everything you need to party at home

Down-Aging

• Boomers Find Comfort in Products from Youth

• Retro• Refrigerators like Grandma’s• Vintage Ranges being Restored

1948 Appliance Store Westinghouse and Jonestown Cabinet

RetroYesteryear’s look with Today’s Technology

First Radar Range over 6’ tall and 750 lbs.

Reproduction Range

Fantasy Adventure

• Cook like a gourmet Chef with Professional Performance Range

• “There are so many dishes I haven’t tried yet and so many exotic ingredients to try.”

• Champagne at 39 degrees is Perfect• “My kitchen is like living year round in

my favorite vacation spot”

Your Dream Vacation Recreated In The Room You Spend The Most Time In

Passionate Cooks need the right tools first, placed in a creatively inspiring environment

Cashing Out

• Wants Simplicity• Wants Quiet• Getting Back to Basic• Down-Sizing Living Space• Space Saving Dual Function

Appliances

Dual Function

Convection Microwave

Speed Cook

Washer/Dryer Combination

Dual Function AppliancesSpace SavingBudget Oriented

Cooking & Cooling Together in One Appliance

Microwave Hood Combo

Integrated Refrigeration

Sub-Zero 700 Series Refrigeration

Integrated Dishwashers

                           

                                 

Integrated Oven and Cooktop

Integrated Warming Drawer

Specialty Appliances

Wine Storage with Refrigerator Drawers Integrates Completely into Cabinetry

Mix and Match Cooktop OptionsTo Customize for your Favorite Cooking Style

Translating Trends to Meet Consumer Appliance Needs

• Professional Performance• Integrated Design• Specialty• Energy Saving• Time Saving• Dual Function