The Quitline Service in Helping Youth Quit Smoking in Hong...

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The Quitline Service in Helping Youth Quit

Smoking in Hong Kong:

A 10-Year’s Experience

Dr Li Ho-cheung William,

Associate Professor

Project Director of the “Youth Quitline”

School of Nursing

The health consequences causally linked to smoking

Source: USDHHS 2004, 2006, 2012.

Note: The condition in red is a new disease that has been causally linked to smoking in this report in 2014.

Big Risk

Half (50%) of smokers who continue to

smoke will be killed by tobacco prematurely

(Peto, et al, 1994)

(WHO, 2005)

2/3 will be killed

If smoking starts at

young age…

Quitting before 40 years of age can

avoid almost (90%) of the excess risk.

Pirie 2012;

Thun 2013;

Jha 2013

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August 2005

Objectives of “Youth Quitline”

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1. To raise the awareness of smoking cessation

service among youth smokers in Hong Kong

2. To provide smoking cessation quitline service to

youth smokers

3. To provide training to teenagers as peer smoking

cessation counsellors

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Our Services

Service targets :

youth smokers who are aged 25 or below

smoke at least 1 cigarette in the past 30 days

Methods of counselling

offer telephone full up each smoker up to two years

Major characteristics

Peer-to-peer counselling

Service availability

Mon to Fri (5pm to 9 pm)

Sat and Sun (2 pm to 8 pm)

No service on public holiday

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Workflow of counselling Incoming Calls, Referral Calls,

Proactive Calls

Oral Consent Obtain telephone contact information

Telephone Counselling: Baseline, 3-day, 1-week, 2-week, 1-month, 6-month, 1-year and 2-year

6-month and 2-year telephone call (Follow-up survey) and invite them for

bio-chemicl valiation

Non-eligible

Eligible

Refer to other Government-funded smoking cessation

services

If quitted Biochemical

Validation

2005 – 2015

Service Outcome

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Our Peer Smoking Cessation Counsellors

Service Outcome

we have received over 8,400 telephone inquiries

provided smoking cessation counseling for 1,780

youth smokers.

At 6-month follow up

46.2% had tried quitting

21.8% had quitted smoking

10.7% had reduced cigarette consumption more

than 50%

Over the past ten years…

5.3

4.9

3.5 3.7

3.1

2.3 2

1.2 1.3

0.8

3.8

3.5

2.4 2.5

2

0

1

2

3

4

5

6

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

Perc

enta

ge (

%)

Year

Male 男

Female 女

Overall 合計

Source: Thematic Household Survey, Census and Statistics Department, HKSAR

Future

Development

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We expand accessibility of the quitline service using new social media

Future Development

New hotline number

WhatsApp、SMS

Web、Facebook、email

19 We strengthen the collaboration with secondary schools,

post-secondary institutions and community organizations

• We reach youth smokers using an outreach approach