The Psychology of Money Gettin Traffic

The Psychology of Money Gettin’ Traffic

Part 1 of 4 Part Traffic Getting Series from Your Homies!

www.SEONetworker.com/3/

About Us • Raymond Fong • Immigrated from Taiwan • Education

– Harvey-Mudd College – USC Grad School

• Favorite Drink: “Four Hoursemen!”

• www.RaymondFong.net

• Ferny Ceballos • Born in East L.A. • Education

– MIT – USC Grad School

• Favorite Drink: “Double Patron on the Rocks”

• www.FernyCeballos.com

Creators of: TM

Tonight’s Agenda • The Traffic Problem • Marketing and Psychology • Mindset of Target Audience • 1st Traffic Method: Pay-per-View Ads (PPV)

The Traffic Problem • Two Words: Google Slap

• Google AdWords Banned Home Biz Ads

• People Lost Businesses Overnight

• Mistake: Dependency on Only 1 Traffic Source

Why Psychology? Internet Marketing is the Application of Sales

Psychology to Promote Products Online

Important: Understanding Psychology Helps You Produce Predictable Results in Your Business and Sales

Fact: People Who Fail to Understand the Basic Psychology of Sales Will Fail

Books on Sales Psychology • Influence

by Robert Cialdini

• The Ultimate Sales Machine by Chet Holmes

...For Today, Here are the Basics of Psychology of Money Getting’

Traffic, To Get You Started

MINDSET OF A TARGET AUDIENCE Getting Inside their Heads

Hundreds of Traffic Opportunities…

Define Your Audience • What are they doing when they see your ad?

• Why are they there?

Define Their Mindset 1. Are they searching for a info/solution? 2. Are you pulling them away from something? 3. Are you interrupting them?

Actively Searching Visitors are Higher Quality

Visitors Who Were Interrupted are Lower Quality

Targeting • What do you know about your audience? • Why are they there? • What are their interests?

Targeted Ads Improves Quality of Traffic

Quality Traffic • The answers will determine the quality of the

traffic you get & your conversion rate

Mobile (Score: 1) • No Attention Span Lowest Quality

• Mobile Users Aren’t Looking to

“Browse” (They are “On the Go”)

• Really No Clicks… 16

Pop Up Ads (Score: 1) • Interruption Lower Quality

• Lower Conversions Cheaper

• Higher Volumes of Views/Clicks Needed

Facebook PPC (Score: 3.5)

• Pulls Away (Lowers Quality) – Similar to Banner Advertising – People on Facebook to Socialize or Procrastinate – Not Looking to Buy Anything

Facebook PPC (Score: 3.5)

• Targeted Based on Interests (Raises Quality) – Find Your Target Audience – Marketers & Networkers Passionate & Struggling – Always Interested in Help Growing Business

Search Engines (Score: 4 – 5) • Prospects Searching Higher Quality Traffic

• That’s Why Google AdWords was So Powerful!

• That’s Why We Like SEO (Search + Trust)

Search Engines (Score: 4 – 5) • Higher Conversions (Many Buyers)

• More Expensive (Not Always)

• Lower Volume, Produces More

Not 1-Dimensional • Banner Ads – Pulls Away, But Targeted Based

on Interest

• Alternative Search Engines – Prospects Searching, But Not Mainstream

You Get the Idea… • There are Trade-Offs with Every Source

• Understanding Mindset of Audience Essential

for Effective Ad Copy…

PAY PER VIEW First Up…

Big Sexy!

What Is It? • Pop-Ups! (But Legal & Proper Ones)

– Think: AdWare

• Folks Love Free Stuff… • PPV Networks Bribe Them With Free Stuff

– Screen Saver, Ringtones, Games, Toolbars, etc.

• In Exchange… Permission to Market to Them 26

What Happens 1. You Bid on Keyword(s) and/or URL 2. Users Who Opted into Network Visit that URL

– Or Searches for Those Keywords on Search Engines

3. Your Pop-Up Shows Up & Does Its Thing 4. You Pay Per Impression (Time Your Ad Shows)

Why Use It? • Underused in Our Industry

– Low Competition

• Decent Cost Per Lead – ~$2 a Lead With Phone Numbers

• Easy to Get Started (No Google Slap/Ban! )

URL Bid On

Getting Started • Choose Network(s) • Come Up With Pop-Up(s) • Keyword/URL Research • Bid on Keywords/URLs • Track Conversions • Repeat

CHOOSE YOUR NETWORK(S) Getting Started

Quite a Few Networks • Traffic Vance • Lead Impact • AdOn Network • Media Traffic

• Linksador • Direct CPV • Adoori

Our Favorites • LeadImpact.com

– No Minimum to Start, Good Choice to Start – Sucky Interface

• TrafficVance.com – Decent Traffic, Excellent Interface – $1,000 Deposit to Start Though

www.leadimpact.com

Start a “Campaign”

YOUR CREATIVE Get Your Pop-Ups Noticed

Your “Ad” on PPV • Pops-Up a Webpage in a Separate Window

– Just Like If You Were to Open a New Window/Tab on Your Browser…

– And Navigated to a URL • Two Options:

1. Standard Banner Pop-Up 2. Make Your Capture Page as the Pop-Up

Option 1

http://www.seonetworker.com/landingpages/homebusiness/

Option 2

http://www.seonetworker.com/makemoney/

Choose • Option 1 Appropriate for Affiliate Offers

– Think of It as a Banner Ad – Click on Ad to Take Them to a Website

• Option 2 is For Building Your Own List – More Ideal – Better Conversion (Acquire as a Lead)

Size Specs • Pay Attention to Window Size • Each Network Has Its Own Specs • Stay in Limit to Avoid Scroll Bars • Check With Network for Specs

– We Use 750 x 400 pixels for LI & TV

Within Limit

NOT Within Limit

Setup Your Landing Page

KEYWORD RESEARCH What to Bid On

Two Options • Bid on Keywords

– Pop-Ups When These Terms Get Queried on Search Engines

• Bid on URLs – Pop-Ups When User Goes to Specified Webpage

Start With URLs. More Targeted, Better Conversion, Cheaper Leads…

Market • Think What Your Ideal Market is Looking for… • And What Websites They Go to Find It • Related Websites • Turn the Corner…

– Instead of Opting in Here, View Here!

Where to Start • Search Engines – Finding Top Websites

– Organic – AdWords

• Don’t Forget Bing!

Tips • What Websites are Getting Lots of Traffic? • More Traffic a Targeted Website Gets, More

Viewership of Your Ad… • More Targeted = Less Competition = Cheaper

– http://management.fortune.cnn.com/2011/09/08/u-s-unemployment-the-facts-wed-rather-not-face/

– Much Cheaper Than http://www.cnn.com • Shoot for 100 URLs to Start

Add “Keywords”

Keywords Added

Keywords • Actual Keyword Phrases • Triggers When Folks Type Into Search Engines • Broader Market… a Bit Harder on Conversion • Use to Expand on Your Keyword List

BID ON KEYWORDS $$$

Bidding Properly • Ranking: Think of It as a Queue…

– #1 Rank’s Ad Gets Priority & So On – Will Pass on That Person’s Rank If

• Frequency Cap Reached • Budget Met

– Want #1 Position for Maximum Traffic

Options

Tips • Play With Rank to Find What’s Profitable • Be Wary of “Bidding War”

– Use “Make My Bid the Highest” Carefully… – That Option Sometimes Bids Higher Than You Need to

• Know Your Metrics – Cost Per Lead – Value Per Lead, etc.

TRACKING What’s Converting?

Most Offer Tracking • Installing Simple Script on Your Webpage

– (The Page People Go to AFTER They Opt-In) • Not 100% Reliable But Descent Tracking • Determine Cost Per Lead • Trim the Fat

– 100 Impressions & ZERO Lead? – Cost too Much?

Pros/Cons • Cheap • Easy to Get Started • GAZILLION Options

• Interruption Marketing • Lower Quality • Quality Score: 2

Next Video: Moving Up the Scale

www.SEONetworker.com/3/

The Psychology of Money Gettin Traffic

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