The Power of Personal The Power of Personal brandingbranding

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Lampe Omoyele Lagos Business School Alumni

session August 28, 2014

Proverbs 22:1

‘A good name is better than riches’

-King Solomon

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Branding 101

Branding is the deliberate or inadvertent process of creating a positioning or perception in someone’s mind through experiences and associations.

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The process of articulating and communicating your skills, attributes, personality, values and vision such that your sphere of influence and leadership increases.

Personal branding

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A brand is

An entity with a distinct identity and a means of differentiation

A composite of values, experiences, associations and expectations connected to a product, person, place, organisation, service or idea

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MoviesBrands, Brands, brands brands everywhere!everywhere!

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The Power of The Power of Branding: Branding: Brand or be bland!Brand or be bland!

Apple and Eve (well, her daughter kind of)

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The world of 7 billion people is in a perfect storm of change & challenge

Competition within the food chain is intense

Personal branding helps you to be differentiated

Your personal brand is people’s perception, (‘personal reality’) of you based on their experience and associations

So what?

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Building your personal brand: 2(ABC)™ ModelBuilding your personal brand: 2(ABC)™ Model

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The 2(ABC)™ Model

Brand ‘Me’

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2A: Assessment and Authenticity Self-assessmentKnow who you areIdentify your brand purpose and propositionYour personal brand is a reflection of your greatest strengths & growth opportunitiesBuild on your strengths, deal with your weaknesses

Guard against the ‘Tiger Woods Character-Reputation Conundrum’Build reputation on strong foundation of character

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2B: Beliefs and Boldness

Establish your core values and principles

Live your values with courage

My core values: FIRES™

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Faithfulness (to: God; Family; Friends)

Integrity (of time, treasure, talent, talk)

Respect (of self and others)

Excellence (the pursuit of)

Simplicity (self-effacement; modesty; humility)

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2C: Consistency and Credibility

Live with integrity

Network with purpose and etiquette

Execute Personal Social Responsibility agenda

Be the best you can be

Refresh and stay relevant

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To recap: The 2(ABC)™ Model

Brand ‘Me’

‘A sterling reputation is better than striking it rich’ -King Solomon

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Thank You

Lampe Omoyele Lagos Business School Alumni

session August 28, 2014