Post on 12-Jan-2017
Presented by Tosh Patterson & Kate Juhl
How to Maximize LinkedIn
• Today we’ll review:▫ 7 key elements to boost your profile to official “Allstar” status▫ Closed --VS-- Open Networking▫ How to make private profile updates & private page views▫ Differences between paid –VS– free profile▫ How to search & maximize alumni networks
Training Outline
LinkedInmore than a resume
LinkedIn Serves 3 Primary Roles
LinkedIn for Students
LinkedIn for Job Search
LinkedIn Professional Network
THINK OF LINKEDIN AS…
+ Networking+ Career Branding
USE LINKEDIN…•What you want to be known for?
consider your online digital footprint/ career brand
USE LINKEDIN…•3D of your work experience▫Facts▫Media Rich (pictures, videos, projects)▫Recommendations
If a future employer wanted to meet you or learn more about
you, which would you prefer…
WHAT’S YOUR LINKEDIN PURPOSE?
IS YOUR LINKEDIN PURPOSE:❑ Career?❑ Future Aspirations?❑ Opportunities?
CONSIDER YOUR APPROACH
•CLOSED NETWORKING:▫Only want to connect to those you already know
CONSIDER YOUR APPROACH
•L.I.O.N. (LinkedIn Open Networker)▫Connect with those you know & willing to meet new people/ add them to your network
Your Network & Connections
7 Elements to Earn LinkedIn’s Official
All-Star Status
::Element 1 Professional Name
only use the name you want to be known by
professionally
First Name: 20 characters
Last Name: 40 characters
60 total characters
::Element 2 Professional Headshot
CURRENT OLD
BAD PIC: CAN’T SEE FACE
BAD PIC: USING LOGO/ NO PIC
BAD PIC: BLURRY
BAD PIC: UNPROFESSIONAL
BAD PIC: NO PETS, PLEASE
BAD PIC: UNPROFESSIONAL
BAD PIC: TOO SEXY
BAD PIC: TOO FAR AWAY/ FULL BODY
BAD PIC: TOO SMALL
BAD PIC: NOT SQUARE
BAD PIC: TOO BRIGHT/ HARD TO SEE
BAD PIC: TOO BRIGHT/ HARD TO SEE
BAD PIC: NO KIDS, PLEASE
::Element 3 Branded Headline
::Element 4Optimize Your Location
::Element 5Add Your Industry
::Element 6 Vanity URL
NOT a vanity URL ☹
::Element 7 Create Concise Summary
Hello!
I'm Tosh Patterson-- not to be confused with the famous musician Peter Tosh :)
Today I help career-driven women RECHARGE their life mojo, career, & health.
Too many women feel overwhelmed & over-worked so I teach professional women how to reduce stress, increase clarity, ask for what you REALLY want, and maintain work-life balance.
My work has been featured on US News & World Report, The Dr. Oz Show, & various radio/TV shows.
I'm a seasoned leader with 15+ years Higher Education/Student Affairs experience leading & supervising teams. As a result, I'm an expert in strategic planning, crisis management, customer service, & human resources, specifically training development.
Love making new professional connections. Reach out if you wanna talk wellness or Student Affairs.
SPECIALITIES: Crisis Management, Event Planning, Women's Retreats, Wellness, Stress Management, Yoga, Strategies for Work-Life Balance
Email me: info@toshpatterson.com
Call me: ✆ 202-656-5866 (Eastern Time Zone)
94% of employers (and the average joe!) spend time reading your summary to understand what you’re about. It’s your virtual introduction. How would you introduce yourself to a stranger at a networking event? Use that mindset to create your summary. Be sure to list 3-5 speciality areas in this section.
create a google voice number to use online
::Bonus ElementsUse visuals
ie: pictures, presentations
Having pictures in your summary area (5 ideal), as well as each job section you have listed is a visual way to establish your credibility--that you are who you say you are. If you don’t have pictures, begin to capture some or dig out old images that would be appropriate to share on LinkedIn.
We live in a visual world...bring profile to life using pictures...it’s the ONE THING most people aren’t doing on LinkedIn
::Bonus ElementsPublish articles
::Bonus ElementsGet Recommendations
::Bonus ElementsAdd Logos to Profile
::What should I be doing on LinkedIn?
•ACTION 1: Participating in groups▫max out 25▫Comments VS likes
•ACTION 2: Posting/sharing professional content you find interesting▫Aim for 15 min daily READING/COMMENTING
•ACTION 3: Creating your own content. At least monthly write & publish an article on your page.
::Differences between
paid –VS—free profile
::How to make private profile updates
toogle between Y/N
::How to make private page views
::Job Search Features
::How to Search & Maximize Alumni Networks
Connect with UMD Alumni“My Network” Tab: Find Alumni
▪ Not a Terp? Switch to UMD
▪ Sort Terps by location, employer, field, major or skill
▪ Great career research tool for students or career changers
Network Via Groups
• Filter by group connection to direct message alumni of interest
• Join groups related to UMD (or your alma mater), your career field and/or special interests
• Allows you stay at the free vs. premium level of LinkedIn
• Great networking tool for students researching career paths
Managing a Group
• Stay connected to alumni and/or students
• Build a community within your department/school/unit- members can direct message each other
• Promote your events• As manager, you approve group
membership and can moderate discussions
Employers on LinkedIn
Source: Mashable & Eye TrackShop, Inc.; DMR
Employers Spend Most Time On:
1. Headline2. Picture3. Experience4. Summary
94% of recruiters use LinkedIn to vet candidates
Tosh Patterson, Assistant Director, Resident Lifelinkedin.com/in/toshpatterson (LinkedIn)@toshpatterson (Twitter)tpatter1@umd.edu301.314.7484
Kate Juhl, Program Director, University Career Center @ ARHUlinkedin.com/in/katejuhl (LinkedIn)@kateajuhl (Twitter)kjuhl@umd.edu301.314.4040
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