The Power of Data in Digital

Marketing

Trucking

The Power of Data in Digital Marketing | 2018 2

1. Source: Pew Research2. Source: Nielsen3. Source: 37 Video Marketing Statistics You Need To Know For 2017 Infographic4. Source: www.statista.com

Social Media81% US adult population 18-65 use

social media.4

VideoEnjoyment of

video ads increase purchase intent

by 97% and brand association

by 139%.3

Mobile 60% of digital

content is consumed on mobile;

52% of time is spent on mobile apps like Facebook.2

Internet3B global users.

84% US ages 18-65 use

the internet.1

The Necessity of Digital Marketing

The Power of Data in Digital Marketing | 2018 3

% using the internet constantly or several times a day:

Fleet Managers Owner-Operators Company Drivers Dealers

88% 62% 60% 93%

Source: Randall-Reilly Connectivity Studies 2017

Connectivity in the Trucking Industry

The Power of Data in Digital Marketing | 2018 4

Jan 1, 2017 - Sep 30, 2017 compared to Jan 1, 2016 - Sept 30, 2016

YOY Increases in Users

17.21%17.53%

27.78%19.46%

Our audiences are growing.

The Power of Data in Digital Marketing | 2018 5

Global Internet Users

3,000,000,000

Google ”Construction" Audience

500,000,000

Narrowed Interests

100,000,000

Trucking Industry Actual Size

1,138,959

Your Target Prospects

10,000

Targeting Your Audience

The Power of Data in Digital Marketing | 2018

Fleet

Struggles with Lighting Violations

State of Indiana

500+ Trucks

Average Age of Truck 5+ Years

5+

Your Specific Fleet Target

General Fleet Target

VS

How can you target youractual prospects online?

The Power of Data in Digital Marketing | 2018 8

Audience Built by Data

How do we build our audiences?... with DATA

Behavioral Data Contact-Verified Data Firmographic Data

1 2 3

2.5MFleet

Contacts

589KOwner-

Operator Contacts

777KUnique

Company Driver

Applicants

114KParts/Service

Contacts

26KDealer

Contacts

3.4MTrucking Contacts

Audience Built by Data

231KOwner-

Operator Emails

The Power of Data in Digital Marketing | 2018 10

Audience Built by Data

Measurable OutcomesMarket Insights

How We Work

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Our data services provide insights to target key prospects and measure the results of your campaign.

Our digital marketing services are powered by our data so you reach the right prospects at the right time.

Our industry-leading media and events give you insider knowledge and branding power.

The Power of Data in Digital Marketing | 2018 12

Customize Your Audience By:

Fleet Size Equipment Age

Equipment Owned

Violations

Location Type of Haul Miles Driven Online Behavior

More

Audience Built by Data

RigDig Business Intelligence

RigDig Business Intelligence

RigDig Business Intelligence

Once you’ve built yourdriver audience with data,how do you reach them?

The Power of Data in Digital Marketing | 2018 17

Tagged Audience

3.2MMEmail Addresses

774KWebsite Page Views

1.79MMagazine Recipients

216K

Randall-Reilly’s Trucking Touchpoints

Social Followers

781KNewsletter Subscribers

282KMonthly Mobile Page Views

863KEvent Registrants

58K

The Power of Data in Digital Marketing | 2018 18

Google SearchDisplay

Twitter

FacebookGmail YouTube

LinkedIn SnapchatInstagram

CCJOverdrive Truckers News

Successful Dealer

Target your custom audience on multiple platforms.

The Power of Data in Digital Marketing | 2018

Google Search Ads Display Ads

19

Get QuoteYour display ad featuring your product

The Power of Data in Digital Marketing | 2018 20

YouTube InStream Ad

The Power of Data in Digital Marketing | 2018 21

Facebook News Feed Ad

The Power of Data in Digital Marketing | 2018 22

Facebook Right Column Ad

The Power of Data in Digital Marketing | 2018 23

CCJ Ad Placements

We get as close as possible to the point of decision

to drive measurable outcomes.

The Power of Data in Digital Marketing | 2018 25

Website Traffic

Demo Requests

Booth Traffic

Consideration

Social Engagement

Brand Awareness

Phone Calls

Form Submissions

Job Applications

Video Views

Measurable Outcomes

Awareness Decision

1 2 3

How do we measure outcomes?

The Power of Data in Digital Marketing | 2018 27

MONTH TOTAL ‘BUDGET

TOTAL IMPRESSIONS

TOTAL CLICKS

TOTAL VIEWS

TOTAL CTR

TOTAL VTR

MAR-18 $26,000.00 2,518,814 9,634 23,435 0.38% 22.57%

APR-18 $26,000.00 1,709,654 9,209 19,511 0.54% 18.29%

MEDIA SPEND

Targeted Display - CCJ $4,000.00

Targeted Display - OVD $2,500.00

Facebook - CCJ $2,500.00

Facebook - OVD $2,500.00

Facebook Video - CCJ $9,500.00

YouTube PreRoll - CCJ $5,000.00

TOTAL $26,000.00

Channel Placements

Sample Client Trend Report2018 Tracking Summary

The Power of Data in Digital Marketing | 2018

Targeted Display - CCJ15%

Targeted Display - OVD10%

Facebook - CCJ10%

Facebook - OVD10%Facebook Video - CCJ

36%

YouTube PreRoll - CCJ

19%

Calls by Hour (CTM)

Mar 6, 2017 - Nov 1, 2017

128 Average Calls Per HourFilters applied: ClientName contains Contract Freighters, Inc- CFI

Click Totals by PlatformDec 25, 2015 - Oct 11, 2017, by Month

5,248,192 Total ImpressionsFilters applied: ClientName contains Contract Freighters, Inc- CFI

Leads by DayMay 7, 2013 - Nov 1, 2017

2,773 LeadsFilters applied: ClientName contains Contract Freighters, Inc- CFI

Leads by StateMay 7, 2013 - Nov 1, 2017

2,773 LeadsFilters applied: ClientName contains Contract Freighters, Inc- CFI

28

Custom Report for: Client A

How does it all work together?

Display Ads Facebook Lead Ads

TexasOwner-Operators

Your Audience Built by Data

Form Conversions

Sample Short Form Campaign

The Power of Data in Digital Marketing | 2018 31

Submit

Fill out the form and get your quote.

Name

Company

Phone

Email

Display Ads

Get QuoteYour display ad featuring your product

FormConversions

32

Your Landing Page

FormConversions

Facebook Lead Ads

Owner-Operators

Texas

33

OhioFleets 20+ Trucks Lighting Violations

Sample Phone Call Campaign

The Power of Data in Digital Marketing | 2018 34

Your Audience Built by Data

Google SearchFacebookCCJ Website Ads

Phone Calls

Phone Calls

Tracked Phone Number

Google Search

35

Fleets

Ohio

CCJ Ads

Call Now

Phone Calls

36

Fleets

Ohio

Facebook Lead Ads

Phone Calls

37

Fleets

Ohio

Video Views

Sample Brand Awareness Campaign

U.S.Dealers

Your Audience Built by Data

YouTube Video Ads

Facebook Video Ads

The Power of Data in Digital Marketing | 2018 38

Dealers

U.S.

Video Views

39

Who is your target audience?

5/24/19