The power of a strong brand

www.rabbit.com.sg

57 Wireless RoadPark Ventures Ecoplex Level 18Lumpini, PatumwanBangkok 10330, Thailand

Rabbit Pte. Ltd.

111 Somerset Road#07-07 TripleOne SomersetSingapore 238164

Bangkok · Hong Kong · Shanghai · Singapore

garie@rabbit.com.sg+65 6690 3030+65 9450 1665

www.rabbit.com.sg

Rabbit Pte. Ltd.

The Power of A STrong BrAndA strong brand is invaluable as the battle for customers

intensifies everyday.

www.rabbit.com.sg

Rabbit Pte. Ltd.

The difference BeTween mArkeTing And BrAndingBranding is strategic. Marketing is tactical.

www.rabbit.com.sg

Rabbit Pte. Ltd.

mArkeTing iS A 'PuSh'Marketing is actively promoting a product or service.

It’s a push tactic. It’s pushing out a message to get sales

results: “Buy our product or service because it’s better

than theirs.”

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Rabbit Pte. Ltd.

BrAnding iS A 'Pull'A brand will help encourage someone to buy a product

or service, it directly supports whatever sales or

marketing in play. The brand does not explicitly say 'buy

me' or 'use me'. Instead, it says “This is what I am. This is

why I exist. If you agree, if you like me, you can buy me,

support me, and recommend me to your friends.”

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Rabbit Pte. Ltd.

The imPorTAnce of good BrAndingBranding is what remains after marketing has left the

building. It’s what sticks in your mind associated with

a product or service, whether or not, at that particular

moment, you bought or did not buy.

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Rabbit Pte. Ltd.

The reSulT ofgood BrAnding1. Sales people whose jobs are easier and more effective

2. Employees who stay longer and work harder

3. Customers who become ambassadors and advocates

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Rabbit Pte. Ltd.

good BrAnding increASeS The vAlue of A comPAny

ProvideS emPloyeeS wiTh direcTion And moTivATion

mAkeS Acquiring new cuSTomerS eASy.

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Rabbit Pte. Ltd.

feel The difference1. I'm a lawyer, I practice law.

2. I'm a compassionate attorney specialising in family

law servicing people who need help getting through

the tough times in their lives.

www.rabbit.com.sg

Rabbit Pte. Ltd.

BrAnding AllowS A BuSineSS To geT referrAl BuSineSSWould it be possible for you to tell a friend about the

new shoes you love if you couldn't remember the brand?

www.rabbit.com.sg

Rabbit Pte. Ltd.

And SPeAkingof referrAlS1. You.

2. Entrepreneurs and startups

3. Business development managers

4. Marketing executives

The power of a strong brand

Documents

Transcript of The power of a strong brand

5 Components of a Strong Brand

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