Post on 01-Jan-2016
description
Ad-Supported Cable Nets
4-Portal Average: (AOL, Google, msn, Yahoo!)
The Popularity of Cable Content is Growing While Big Portals are in Decline
Avg. Min per
Visitor
Avg. Days per
Visitor
-15%-11%
Avg. Days per
Visitor
Avg. Min per
Visitor
15%12%
Ad-Supported Cable Nets + Systems
Avg. Min per
Visitor
Avg. Days per
Visitor
17%
4%
18%
Source: comScore; Media Trend Report; February 2013 vs. February 2014; Represents average % change over all ad-supported Cable nets; Duplicated
Total Minutes
5%
Total Minutes
-14%
Total Minutes