Terence Mauri

Persuasion Masterclass

Say ‘marhaba’!

Outcomes

1. What do master persuaders do?

2. Shortcuts to Yes!

3. Action Plan

What do master persuaders do?

Experts

How will you build your profile?

Manage Up

Build Networks

Test RequestRequest a short test period for a new idea can

double yes responses.

Small winsSmall wins can help leverage buy-in big wins.

Social ProofPowerful mental shortcut to yes. We determine what is

right by looking at what others are doing. Examples –

data proof, case study and benchmarking.

Keep Calm

What will you do?

@terencemauri

Thank You

Slow down

Culturegps