Looking Towards the Future:The Personal Brand Era Cometh

Ed SchipulSchipul - The Web Marketing Companywww.schipul.com

Wednesday, October 14, 2009

Let’s talk about...

• Where are we coming from?

• A ‘Renaissance Generation’

• The Personal Brand Era

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Notice anything different lately?

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Societal altering shifts in a matter of years

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Some current challenges

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So, who can you trust?

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Politicians?

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Uber-corporations?

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The Media?

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It’s time for a change

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YOU tell YOUR storyWednesday, October 14, 2009

YOU grow YOUR brandWednesday, October 14, 2009

The Brand called YOU

“Personal Branding is the process whereby people and their careers

are marked as brands.”

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“Big companies understand the importance of brands.

Today, in the Age of the Individual, you have to be your own brand.”

Tom Peters - Fast Company 8/2007

http://www.fastcompany.com/magazine/10/brandyou.html

Wednesday, October 14, 2009

Job hunting through Personal Branding

“I think it’s important to maintain my personal brand, separate from the company. Especially since I worked so hard over the past year to build it —

it would be a shame to let it go.”Rachel Levy (@bostonmarketer)

http://blogs.wsj.com/laidoff/2009/08/04/landing-a-marketing-job-after-building-a-personal-brand/Wednesday, October 14, 2009

The Rise of a Renaissance Period

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RenGen: Renaissance Generation

The good news: We are on the brink of a Renaissance.

The bad news: Many still see America as a cultural wasteland defined by reality television and fast food.

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RenGen Desires

• Desire to express ideas aesthetically

• Renewed interest in learning

• Interest in enlightenment

• Taking a stand on issues

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Social Media cultivates the RenGen spirit

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Welcome to the Personal Brand Era

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The Personal Brand Era

1. Story2. Creation3. Curation*4. Distribution5. Monitoring6. TOS*

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1) StoryYour brand story

told over timeIn different placesbrought together

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2) Creationare you an artist?

patrons and collectorscontrol of your creations?

CVs instead of Resumes

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3) Curation*put your best self forward

be selective with sites + brandstime plays a role in selection

stay in control

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4) Distributionget the word out

break through the clutteryour 15 minutes where you want it

control your reach + associations

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5) Monitoringmonitor the buzz

evaluate your messageevaluate how others perceive you

“sympathy”“intention”

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6) Terms of Service (TOS)*automated methods of content and brand associationrevoke rights similar to hollywood “morality clauses”

your personal brand contractsexpression of licenses

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(once more)

The Personal Brand Era

1. Story2. Creation3. Curation*4. Distribution5. Monitoring6. TOS*

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Personal Brand vs. Reputation

www.thebloggess.com

Jenny

Photo thanks to ChookooloonksWednesday, October 14, 2009

Take a deep breath...

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Personal Brands are good for business

23 on Twitter14,380 followers

25 on Facebook650 visits

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A tangible Win-Winwww.dstagg.com www.schipul.com

3,400 page views / 6 months from employee site referrals

$1 / click PPC advertising

$6000 / year FREE online advertising

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Businesses can help Personal BrandsWednesday, October 14, 2009

You are YOUR brand.

Take the Power back.

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Welcome to the Personal Brand Era

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Wednesday, October 14, 2009

Ed Schipul // CEO Schipul - The Web Marketing Company

eschipul@schipul.com (281) 497.6567, ext. 519

Personal Brand page: www.schipul.com/eschipulBlog: www.eschipul.com

Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul

Wednesday, October 14, 2009

Thanks to some great CC photographers!Slide 1 + 35:www.flickr.com/photos/dg_pics/2509259255

Slide 2:www.flickr.com/photos/luc_viatour/1264349089

Slide 3:www.flickr.com/photos/paulgi/280789933

Slide 5:http://www.flickr.com/photos/14838182@N00/3237164755/http://www.flickr.com/photos/29231008@N05/3093344045/http://www.flickr.com/photos/11051496@N00/3404860452/http://www.flickr.com/photos/25062009@N05/3403580377/http://www.flickr.com/photos/35703177@N00/845940422/ http://www.flickr.com/photos/20158323@N04/3411247206/

Slide 7:http://www.flickr.com/photos/whitehouse/3953033169/

Slide 8:www.flickr.com/photos/scobleizer/2264764769

Wednesday, October 14, 2009

Slide 12:www.flickr.com/photos/eole/3215868087/

Slide 13:www.flickr.com/photos/paulgi/280789933

Slide 16:www.flickr.com/photos/urnes/448552660

Slide 18:www.flickr.com/photos/70011449@N00/3038241257/

Slide 20:www.flickr.com/photos/graphistolage/3922258687

Slide 21:www.flickr.com/photos/graphistolage/3976049155

Slide 22:www.flickr.com/photos/graphistolage/3125013467

Slide 23:www.flickr.com/photos/graphistolage/3423570601

Slide 24:www.flickr.com/photos/graphistolage/3684170712/

Thanks to some great CC photographers!

Wednesday, October 14, 2009

Thanks to some great CC photographers!

Slide 33:www.flickr.com/photos/66995057@N00/3913262398/ www.flickr.com/photos/34606192@N00/288022773/ www.flickr.com/photos/41174852@N00/3530816978/ www.flickr.com/photos/88448902@N00/448512720/

Slide 36:www.flickr.com/photos/coreburn/487357814

Wednesday, October 14, 2009