Post on 07-Dec-2014
description
The perfect company. With awesome sales and happy customers.
How to?
Let´s first see how NOT to!
an idea? management
Somebody has an idea.
an idea?
core
value
s
team
management
He is starting a company and communicates his idea.
an idea?
core
value
s
team
management
engineering
Soon programmers are coding.
an idea?
core
value
s
team
product
developmentmanagement
engineering
Ideas are flying and new ideas added daily.
an idea?
core
value
s
team
product
developmentmanagement
sales
engineering
We need sales.Let´s go out and try.
an idea?
core
value
s
team
product
development
customer happiness
word of m
outh
management
sales
engineering
Some early customers tell their friends.
an idea?
core
value
s
team
product
development
customer happiness
word of m
outh
customer support
management
sales
engineering
And do have some questions.
an idea?
core
value
s
team
product
development
customer happiness
word of m
outh
marke
ting
socia
l med
ia
customer support
management
sales
engineering
Let´s go and do some marketing.
an idea?
core
value
s
team
product
development
customer happiness
word of m
outh
marke
ting
socia
l med
ia
customer support
management
sales
engineering
?????
an idea?
core valuesteam
product
development
customer happiness
word of m
outh
marketing
social media
customer support
management
salesengineering
Oppps....
What´sWRONG?
an idea? management
Somebody has an idea.
An idea is not powerful enough if it stands alone. If it is isolated. It needs to be embedded in
context. Not facts but context.
What is your context?Tell your idea embedded
within a real life experience everybody
can relate to.
Embedded within context!
No facts!
Our website provides comparison analyses to get the cheapest leasing quote
for your new car.
Last week 3 car dealers were almost fist-fighting downtown to provide you a better than ever quota to finance your
new car.
That´s the secret. Just that.
Have a awesome and compelling story!
an awesome and compelling story
Somebody has an idea AND creates a awesome story around it.
an awesome and compelling story
management
The management loves the story.
an awesome and compelling story
core
value
s
team
management
They live and breath the story.
an awesome and compelling story
core
value
s
team
management
engineering
Engineers codes the story.
an awesome and compelling story
core
value
s
team
product
developmentmanagement
engineering
Support the story.
an awesome and compelling story
core
value
s
team
product
developmentmanagementsales
engineering
We are selling the story.
an awesome and compelling story
core
value
s
team
product
development
customer happiness
word of mouth
managementsales
engineering
Customers are re-telling the story.
an awesome and compelling story
core
value
s
team
product
development
customer happiness
word of mouth
customer support
managementsales
engineering
Support shares the story.
an awesome and compelling story
core
value
s
team
product
development
customer happiness
word of mouth
marke
ting
socia
l med
ia
customer support
managementsales
engineering
Marketing re-tells the story.
an awesome and compelling story
core
value
s
team
product
development
customer happiness
word of mouth
marke
ting
socia
l med
ia
customer support
managementsales
engineering
The perfect company with awesome sales and happy customers.
A salesman must excite the customer,
not correct him.Seduce him, not
educate him!
Simple. Jargon.
“1000 songs in your pocket.” “Today we introducing a new, portable music
player that weights a mere 6.5 ounces, it´s about the size of a sardine can, and boots voluminous
capacity, long battery life, and a lightning-fast transfer speed.”
Story. Facts.
How to create a awesome and compelling
story?
www.stories4success.com
SIMPLE.JUST.READ.
Joachim Günster0172-53 84 702jg@stories4success.com
Twitter @stories4successBlog www.stories4success.com
www.facebook.com/StorymasterJGwww.xing.com/profile/Joachim_Guensterde.linkedin.com/in/jguenster