Post on 18-Jul-2015
Digital marketing trends
April 2015Ian LloydDirector of Digital@ilfloyd
• Digital• Organic Search• Trends• Risks• Actions
April 2015
Where does your web site traffic derive from?
April 2015
Fundamentals of SEO
April 2015
April 2015
What is Google doing?
April 2015
Updates slowing
Last 2 years average over 1 major update a month
What is Google doing?
April 2015
Reduction of Panda
Increase of ‘unknown’
Authority steady
Be prepared for Panda and
Authority (link) updates to be
integrated into the live algorithm
April 2015
What can go wrong if you're
negatively affected?
Penguin = unnatural, spammy
link profile
Panda = low quality content, thin
pages, duplicate content
April 2015
Penguin 3, Oct 2014 – Yell.com
April 2015
Visibility drop of 20%
Penguin 3.1 – Motors.co.uk
April 2015
Visibility drop of 20%
Panda – Ask.com
April 2015
Visibility drop of 75%
How can I mitigate for these
issues?
April 2015
Link auditing:
April 2015
Download & Sort
Disavow
Crawl 1
Crawl 2
Link Removal Team
Data Collection
AnalystManual Review
Dead LinksLive Links
Crawl
Technical Auditing:
April 2015
http://www.webmarketinggroup.co.uk/blog/30-point-technical-seo-checklist/
http://www.webmarketinggroup.co.uk/free-seo-audit/
The next big algorithm update?.............
April 2015
Mobile algorithm today?
April 2015
30% of todays attendees are running
non mobile optimised web sites
Prediction - mobile ranking and mobile
traffic drops
The other 70%
Prediction - mobile ranking and mobile
traffic increases
Study of our 146 clients
April 2015
https://www.google.com/webmasters/tools/mobile-friendly/
Trends:• Slow down of large algorithm updates
• Integration into the live algorithm
• Businesses reacting by increasing their
investment into proactive rather than reactive
work:I. Continual link auditing (care for your link profile like
you do your customers)
II. Continual technical auditing (mobile/architecture)
April 2015
Thank you
Ian Lloyd@ilfloyd