Post on 12-Sep-2021
The Nikkei Online Edition
September, 2011
Nikkei America, Inc.
www.nikkei.com
JAPAN’S PREMIER BUSINESS NEWS SITE
• The first major paid news site in Japan – Web version of The Nikkei, Japan’s premier business
newspaper – Launched on March 23, 2010 – Readers charged for full access to newspaper content
• Increased contact points for real cross media integration
– Newspapers (home/ commuting) + PCs (home/office) + mobile devices (commuting / on the move)
• Current Numbers (8/2011) – Over 140,000 paid subscribers – Over 1,000,000 registered users
Japan’s Online Source for Business News
Web edition Breaking news and commentaries with detailed information updated 24 hours a day.
Morning & Afternoon editions All of the information published over the past seven days from our flagship newspaper, the Nikkei Morning edition and Afternoon edition.
Business Leader
Money
Technology News relating to IT and technology. This will also include information from the specialized magazines published by Nikkei Business Publications.
Life Lifestyle stories including topics such as household finances, fine dining, art, music ,culture, and the environment.
Sports
Subsites
Property Search Property Search
Project-site finder
Study with Nikkei
Careers Education Career college
Qualification Guide
Course Finder
University Search
MBA & Business professionals
Job search
Free Time C-Style Web CG
Nikkei Golf Guide
Iki-iki – Healthy living Web GOETHE & Marisol
Restaurant Guide
Sections and Subsites
Sections
Information on recent trends and leading businesses ,including long-form analysis and commentary.
News and market data, including stock information geared for the individual investor.
Market News and market data for advanced, professional, and institutional investors. Includes coverage of commodities markets and new financial products with a special focus on Asia and emerging markets..
Free ・Registered users
Paid Subscribers
Free ・ Unregistered users
Nikkei ID
1 million+ 120,000 The Nikkei Online Edition’s metered
paywall model offers advertisers both the breadth to reach the wider Japanese business community, along with ID targeting to focus on specific segments and industries. In addition to display advertising, advertisers can reach registered users through targeted email campaigns.
Paywall Structure
Online Edition + Subsites
Site Statistics
※1 Web page top includes news, specials, serialized columns and ranking surveys ※2 User set-up pages, registration pages etc.
Online Edition Subsite
Web Edition News※1 80,000,000 C-Style 400,000
Business 3,500,000 WEB GOETHE 700,000
Money 75,000,000 marisol@NIKKEI 800,000
Technology 5,000,000 Health 400,000
Life 3,000,000 Career College 300,000
Sports 3,500,000 web CG 15,000,000
Subtotal 170,000,000
Morning / Evening Edition 3,000,000 MY Nikkei 500,000
Total no. of page views
Approx. monthly totals
200,000,000
Homepage PVs 45,000,000
Total unique users 12,000,000
Total no. of page views Total no. of Page Views
Other Other sub-sites, etc. ※2 12,000,000
Total no. of Page Views
Segment Attributes / Browsing History
Tier 1 (200% of standard
CPM rates)
Large Enterprise Executives
Over 1,000 employees Department head & above
Small & Medium Enterprise Top Executives
Less than 1,000 employees Management
High Income Group
Annual household income exceeding JPY 10 million OR doctors, lawyers, accountants, etc.
Department Head, General Manager & above
Department head, general manager & above
IT Procurement Manager, executive, corporate planning, information system division
Future Generation Leader
Business leader, age 20-30 (browses sites on work skills, overseas media, management blog)
Active Senior
Above 60 years old and not working. (browses Money, Market pages)
Home Buyer Browses Property Search page (past 3 months)
Luxury Product Buyer Browses WEB GOETHE (fashion, business Item page)
Location (120% of standard
CPM rates)
Tokyo
Tokyo incl. Kanagawa
Kanto (Greater Tokyo metropolitan area)
Chubu (Greater Nagoya metropolitan area)
Kansai (Greater Osaka metropolitan area)
Female (120% of standard
CPM rates)
Female
Age (120% of standard
CPM rates)
20s
30s
40s
50s
60 and above
Tier 2 (150% of standard
CPM rates)
Top News Biz & Tech (B2B) Life & Sports (B2C) Money & Market(M&M)
Homepage Morning & Afternoon Edition
(Only Upper Rectangle) My NIKKEI (Only Upper Rectangle)
Inside News Pages Business Leader Technology
Life, Sports, Movies,
Entertainment, Golf Guide
Market Money
Entrance Ad (HP takeover) Not Applicable Not Applicable Not Applicable Not Applicable
Billboard (952 x 250 expand) Not Applicable Not Applicable Not Applicable Not Applicable
Push Down (940 x 400 expand)
Welcome Banner (640 x 480) Not Applicable Not Applicable
Half Page Ad (300 x 600)
Top Banner (300 x 60)
Upper Rectangle (300 x 250)
Lower Rectangle (300 x 250)
Premium Text Not Applicable
Upper Text Ad
Lower Text Ad
Submarine
Premium Display Ad
Standard Display Ad
Text Ad
CPM 8000 Run of CPM 5000 | Designated CPM 6000
CPC 120
Flat Rate 4,800,000
1,200,000 imps
500,000 Uniques (estimated)
Limited to
1 advertiser per weekday
Double Rect. + JPY600,0000
Expanding Ad + JPY1,500,000
Entrance Ad
+ JPY5,000,000
Top CPM 1000 News CPM 600
Top & News CPM 500 Top, News, Sports & Life CPM 400
Money (max 4 advertisers) 400,000 per week
Market (max 8 advertisers) 800,000 per week
Run of CPM 500
Designated CPM 600
CPM 3000 CPM 2000 Run of CPM 2500 Designated CPM
3000
Run of CPM 800 Designated CPM
960
Run of CPM 800 Designated Section Top CPM 1500 Company/Stock Pages CPM 300
Upper & Lower CPM 1800
Upper & Lower CPM 1100
Run of Upper & Lower
CPM 1400
Designated Upper & Lower CPM 1800
Run of Upper & Lower
CPM 500
Designated Upper & Lower CPM 600
Run of Upper & Lower CPM 500
ROS Lower Rectangle CPM 300 Top Designated CPM 600 | Section Designated CPM 400
2,000,000 per week (Max 4 advertisers)
1,800,000 per week (max 5 advertisers)
1,500,000 per week (max 5 advertisers)
450,000 per week (max 5 advertisers
per section)
M&M Text Market Top 600,000 per week Money Top 400,000 per week
(max 6 advertisers)
Market Content Pages 600,000 per week
Money Content Pages 300,000 per week
(max 5 advertisers)
1,200,000 per week (max 4 advertisers)
1,000,000 per week (max 3 advertisers
300,000 per week (max 3 advertisers
per section)
CPM 4500 CPM 3000 Run of CPM 3750 Designated CPM
4500
CPM 1200 (content pages only) Company/Stock Pages CPM 450
CPM 10000 ( Section homepages only, designation available)
Rates effective from 1 Sep 2011
Rates (Gross, JPY)
CPM 8000
CPM 9000
Exclusive area for paid subscribers (Morning & Afternoon Edition, MY NIKKEI)
Premium Rectangle CPM 4000 Wide Display CPM 5000
•Large Capacity Mega Banner (300 x 250, 5MB max): +1000 to standard CPM rate. •Time targeting: 130% of standard CPM rate. •Behavioral targeting using ASI (Audience Science): 130% of standard CPM rates.
Run of CPM 1200 Designated CPM
1440
CPM 400 (Runs on Top, News, Sports
& Life)
1,800,000 per week (max 5 advertisers,
shares inventory with Top )
1,200,000 per week (max 5 advertisers,
shares inventory with Top )
Targeting
•Targeting available for standard display ads within the Top, News, and Money & Market sections.
Advertising Rates
Nikkei America, Inc. (New York) 1325 Avenue of the Americas, Suite 2500, New York, NY 10019, U.S.A.
Phone: +1-212-261-6224 Fax: +1-212-261-6208
E-mail: advertising@nikkei.com
Contact Information