EMERGING TECH AND THE NEXT E-COMMERCE REVOLUTION

WE HELP BRANDS AND STARTUPS DRIVE REVOLUTIONARY CHANGE

WHAT MAKES ME QUALIFIED TO TALK ABOUT THE FUTURE?

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“I ’M NOT TRYING TO PREDICT THE FUTURE.

I ’M TRYING TO LET US SEE THE PRESENT.”

Wil l iam Gibson

FOUR BIG TRENDS THAT ADD UP TO THE NEXT E-COMMERCE REVOLUTION

BIG DATADress ipi .com

THE STARTING POINT FOR MASTERING BIG DATA:MINING ALL YOUR CURRENT DATA SOURCES

GETTING IT IN ONE PLACEBEING ABLE TO ANALYSE IT

DOING ALL THIS IN REAL TIME

PRESENTATION NAME HERE

“THE NEXT FRONTIER FOR INNOVATION, COMPETITION AND PRODUCTIVITY...

RETAILERS USING BIG DATA TO ITS FULL POTENTIAL COULD INCREASE THEIR

OPERATING MARGIN BY MORE THAN 60%”McKinsey – mckinsey.com/insights/business_technology

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Personalisation solution that helps customers quickly find the clothes they love and more importantly the ones they’re going to keep.

Over 1 million women have created “Fashion Fingerprints” – a data driven fashion profile that enable Dressipi to make brilliant recommendations to them.

Over 10 million new data points per month which Dressipi use to make recommendations even better.

RELIES NOT JUST ON DATA, BUT ON THE RIGHT DATA.

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Knowing whether someone has long legs is useful.

Knowing how they feel about that is vital if you’re to avoid showing them mini-skirts when they’d much rather be wearing trousers.

BODY SHAPE STYLE COLOUR SIZES BRANDS

REVEAL AND

CONCEALFEATURES MEASUREMENTS

Ff Bs St Cl Sz Br Rc Ft Ms

USING FASHION FINGERPRINT DATA, DRESSIPI WERE ABLE TO PREDICT THE HIGHEST SELLING AND LOWEST

SELLING NEW SEASON DRESSES WITH 90% ACCURACY.. .

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BEFORE A SINGLE ITEM WENT ON SALE

IMPLICATION: PEOPLE ARE LOYAL TO THINGS WHICH OFFER THEM

UTILITY –  AND THERE ARE EMERGING PLAYERS WHICH DO THE UTILITY OF RECOMMENDATION BRILLIANTLY

SMALL DATAJawbone UP

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“IF YOU CAN’T GET TO A TOOL WITHIN TWO SECONDS, YOUR USE OF IT GOES DOWN EXPONENTIALLY.”Thad Starner , Technical Lead Google Glass

Source: http://www.wired.com/gadgetlab/2013/12/wearable-computers/2/

HTTP://DEVICES.WOLFRAM.COM

2013: 22 MILLION WEARABLE CONNECTED DEVICES2018: 177 MILLION WEARABLE CONNECTED DEVICES

Source: Cisco / http://www.cnbc.com/id/101392725

IMPLICATION: WHILE MANY OF US ARE STILL STRUGGLING TO MAKE

SENSE OF OUR EXISTING DATA, THE AMOUNT AND TYPE OF DATA AVAILABLE IS ABOUT TO UNDERGO

RADICAL CHANGE

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“THE DIFFERENTIATOR IN THE MARKET, IS GOING TO BE THE ABILITY OF COMPANIES TO MAKE SENSE OF THE DATA, TO PUT IT IN CONTEXT, AND THEN TO HELP THEIR USERS ACTUALLY ACT ON IT, AND CHANGE THEIR BEHAVIOUR..”Andrew Rosenthal , Health Lead Jawbone

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DATA SHOWED THANKSGIVING WAS THE WORST DAY OF THE YEAR FOR TAKING EXERCISE.

TEST GROUP ASKED TO COMMIT TO BEING MORE ACTIVE.

24% TOOK THE PLEDGE, AND TOOK AN AVERAGE OF 1 ,400 MORE STEPS THAT DAY.

Source: http://www.slashgear.com/jawbone-talks-context-in-bid-to-rule-wearables-slashgear-interview-06319626/

"WHAT'S EXCITING ABOUT THIS IS THAT IT 'S EVIDENCE OF THE ABILITY TO USE PRECISE DATA, TO THE RIGHT PERSON

AT THE RIGHT TIME, TO GET THEM TO CHANGE THEIR BEHAVIOUR IN A MEANINGFUL WAY."

Andrew Rosenthal , Jawbone

SMALL JUST GOT AGILETictai l

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DO FOR ONLINE RETAIL WHAT TUMBLR DID FOR BLOGGING

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40,000 STORES

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MAGENTO:

STARTS AT £10K/YEAR

ADDING EMAIL CAPTURE POPUP:

CHANGE REQUEST,THREE DAY

TURNAROUND,£1,300 COST

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TICTAIL:

FREE

ADD “FOLLOW PLUS” APP IN SECONDS

$2/MONTH COST

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YOUR OWN PERSONAL E-COMMERCE COACH:AFTER ONE YEAR OF THE TICTAIL FEED IT WAS

GENERATING 137,000 PROMPTS EVERY MONTH, WITH A 71% COMPLETION RATE,

DRIVING A 500% INCREASE IN TURNOVER.

Source: Tictail

IMPLICATION: THE PLATFORM ADVANTAGE OF BIG E-COMMERCE

RETAILERS HAS JUST BEEN BLOWN OUT OF THE WATER

THE SEMANTIC WEBState.com

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THE SEMANTIC WEB

We throw huge technical resources at trying to work out what things are, and what they mean.

The semantic web is a vision of the internet where we can find, share and combine information much more easily.

It’s been called the Giant Global Graph by Tim Berners-Lee...

THE SEMANTIC WEB IS A VISION OF AN INTERNET WHERE WE CAN FIND, SHARE AND UNDERSTAND INFORMATION MUCH MORE EASILY.

“THE GIANT GLOBAL GRAPH”Tim Berners-Lee

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state.comiPhone app: search for State

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POSITIVE NEGATIVE

21% LESS LIKELY TOLIKE THE iPHONE

35% MORE LIKELY TOLIKE THE iPHONE

Source: State

IMPLICATION: THE ADVANTAGE OF SOME OF THE BIGGEST PLAYERS

IN THE INTERNET COULD BE SWEPT AWAY BY THE SEMANTIC WEB

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GREAT AT GUESSING WHAT A WEB PAGE IS ABOUT

LIKE DATA PROVIDED THE BEST MASS SET OF INTEREST PROFILESFOR TARGETTING

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THE SEMANTIC WEB COULD WIPE OUT THESE ADVANTAGES

FOUR GLOBAL TRENDS.. . AND ONE MORE THAT I ’VE SPOTTED

“WE’RE PLANNING TO TAKE ON AMAZON FOR X”

THE TIME IS COMING FOR AN E-COMMERCE REVOLUTION

DOES MY EXISTING BUSINESS HAVEA DEFENSIBLE ADVANTAGE?

“WE’VE GOT DATA ON

EXISTING CUSTOMER BASE”“WE’VE GOT A HUGE

AMOUNT OF DATA”

“WE’VE GOT A SOLID

TECHNICAL PLATFORM”

“WE’RE REALLY GOOD

AT SEARCH”

Customers are loyal to

those who understand and

serve them bestEven if you’re us ing your

exist ing data, the front ier of

data col lect ion is changing

The arr ival of the Sematic Web

could total ly rewrite where

power s i ts in the onl ine world

Anyone new is l ike ly to get

a better p latform than yours

at a fract ion of the cost

THE TECHNOLOGIES FOR THENEXT E-COMMERCE REVOLUTION

ARE ALREADY HERE.

ARE YOU READY?

IU-HQ.COMFRANK@IU-HQ.COM

@FRANKLAMPENSTATE: FRANK