The Next Communication Revolution

Hint: It is already in your hands today

“We are in the middle of a revolution. A revolution that will render the principals and models of traditional marketing obsolete. A revolution that will change the face of marketing and advertising forever. A revolution that will replace traditional feature-and-benefit marketing with experiential marketing.”

 –Bernd H. Schmitt, author of bestselling book “Experiential Marketing”

Welcome to the Mobile Revolution!

• TV advertising is down 10%

• Radio is down 11%

• Magazine down 14%

• Newspaper circulation down 18%

• 90% of Emails Blast are considered SPAM

Advertising Dollars Spent

Who’s looking at the advertising?

We’re looking at our phones!

• Digital (Website) Advertising is up 9%

• Mobile Advertising is up 18%

Mobile Marketing is up 800% over the last 2 years!

Advertising Shift

Reach Rate: 98% opened within 4 minutes Response Rates: average 17-30% when done properly Timing: promotions/alerts can be sent any time of day,

allowing for pinpoint accuracy of delivery Longevity: of accurate information: cell phone numbers

rarely change Participation: building your database Control: consumers want control Ease of Use: simple yet robust Social Media: integration

Why Mobile?

5.5 Billion Short Message System Enabled Phones world wide

1.5 Trillion texts sent world-wide Annually

• Within 5 years SMS Marketing will be a 28 Billion Dollar industry.

• SMS marketing will create twice as many millionaires and billionaires than were created by the Internet.

Current Estimates on SMS Marketing Technologies

This is Big Money!

Four people texting at once, beat that. Think they are texting each other?

Actual blog post and caption http://thegraze.org/2009/01/game-night-at-houghs-review/

Between the ages of 12-45 will send 60% more text messages than make voice calls

Mobile Phones are so engaging people lose track of their surroundings

How we Communicate Today (160 characters)

I found a way to make bank txting.

lol u b rich then the way u txt

Serious chk it txt FLEXTIME TO 99999

SMS and your business

Guarantees communication and visibility Timed consistent engagement Removes fear of phone and feeling of “pestering” Rep controls information sent out

1. Recruiting – Auto Responder – drip campaign

Rep will set up a series of text messages to be sent out at predetermined times.

Benefits:

Event reminder with map link Motivational Success story

Rep moved “x” amount of product #1 rep of the month/week Announcements

Personal Video Link Training link

Opportunity Compensation Product

2. Retention/Rep Engagement – Communication with downline and from corporate

Secure Knowledge of (new) products

Creates urgency on select items (contests, specials, etc…)

Uses sales lead-in for all products

3. Product

Business card Hand out (want to make money texting?) Car window vinyl letters Car door magnet Grocery Bulletin board Advertising Lawn Sign (real estate is already doing this) Social Media (add to your profile, do not post or inbox others) Viral (use the forward to a friend feature) Product Sharing (text me for a free product)

Most of the 48 ways we teach to grow the business can be used

Ways to apply this to your business

Easy Set up - Example SMS Campaign

How a Mobile Club WorksText START to 8988

Sample only. Do not text to this number.

Welcome to our mobile clubSo you want to earn more money from home? Click or visit www.qsmstext.com. Press 2 to opt out. Forward to a friend reply with their number.

• They receive a short introduction document.

• They are added to your opt-in database

• You are notified instantly with their contact number (no bad emails or phone #)

Behind the Scenes

• February 2011 – Target starts testing instant savings coupons.

• Consumers can sign up for the program via the mobile Web, online, or by texting the keyword COUPONS to the short code 827438 (Target).

• Mobile enrollment has double since February.

Taco Bell campaign boasts 13,000 opt-ins in just 5 weeks

More than 93 percent of subscribers were still active at the conclusion of the program, confirming the value of the content offered and the cadence at which offers were sent to consumers.To date, more than 29,500 coupons have been sent out to the database.

Mobile Advertising Curve of OpportunityMobile Advertising Curve of Opportunity

• Mobile SMS platform is $29.95 per month– Includes 500 texts– Full back office– Viral options & Social Media connection– All QTeam Training, support calls, sample

sms– Add. SMS Texts $.03 per text

Introductory pre-launch Offer

Millionaires were made because of the message

Once Lists were built, they sold new products over and over

Today the most successful are still able to market via email!

Once you have a list and you demonstrate value you will have customers for life!

Close - What happened at the beginning of Internet Marketing

Fill out the Mobile Enroll Form

To participate in our pre-launch trial You must be an IBO and I suggest you have the Qivana Premium Website

Also

text QTeam to 87804

Link to Enroll form is also available in the initial QTeam Text