The New Paradigm in Mobile App Development

Presented by Bob Dieterle Sr VP & GM

Smart Online, Inc. @bobdieterle

Agenda

• Current way of developing

• The New Paradigm

• Example

• Smart On Mobile Platform

• How to take advantage

Enabling you to unlock the broad range of possibilities offered by the rapidly expanding mobile market

Smart Online’s Technology Leadership

• Leading provider of cutting edge mobile software solutions • Offering our first of its kind technology platform that enables you to

rapidly create, deploy and manage custom Smartphone apps and supporting back offices

• Leverage our robust enterprise infrastructure to effectively integrate different data sources

• Securely manage all mobile solutions from a single cloud-based environment

• Mobile app experts that provide innovative design services to our clients

We are poised to revolutionize the way you utilize mobile solutions to advance your business

Bob Dieterle – Follow me @bobdieterle

Poll

Are you beginning to layout a mobile Strategy?

• Yes

• No

Bob Dieterle – Follow me @bobdieterle

Challenges with App Development Today

• Average time to develop ONE iPhone ONLY app = about 4-5 months – Additional time required to deploy to app stores, market

• Possible range of costs for app development $40,000 - $100,000+

• Forcing orgs to create ‘one for all’ app

• No control over your apps – dependence on external vendors

Typically very difficult to reuse or repurpose apps. New apps nearly have to be created from scratch

Bob Dieterle – Follow me @bobdieterle

Poll

Are you delaying the implementation of a mobile application because of the high cost?

• Yes

• No

Bob Dieterle – Follow me @bobdieterle

The New Paradigm

• Rapid creation of innovative, rich apps – Custom apps always, NO templates

– Choose from a ever increasing library of proven function

• Take control inside your org – Subject Matter Experts (SME) vs SW developers

– Permission-based roles and workflows

• You can create apps now for your Multiple campaigns, multiple events – All for one low monthly cost

• Robust and configurable Content Management System (CMS) to deploy, manage and control in-house

Bob Dieterle – Follow me @bobdieterle

Reusable Function

• Mobile SW’s White Gold

• Why can’t you quickly reuse native code to configure new apps?

• Here’s how - Example

– How code can be re-purposed into custom use-cases

– Using Smart On Mobile’s “Object Finder” iPhone and Android Camera Module

Bob Dieterle – Follow me @bobdieterle

Object Finder – Create Fan Finder “Take a Photo to Get on the Stadium scoreboard”

Take photos of your friends while at the game. Vote on your favorite fan photos Winners get posted on the stadium’s video board

Repurpose Object Finder – School Scavenger Hunt

Take a photo as you find a native species. Get it checked off the list Earn badges and recognition

School Scavenger Hunt – Custom Look and Feel

Modules selected; Look n Feel and design configured using SmartOn Mobile

SmartOn™ Mobile Platform

• Platform for your Subject Matter Exerts – Creation process including knowledge base & best practice standards

– Reusable functional modules for both iPhone and Android

• Configurable & truly native

– Visual interface for layout & design • Preview first and then Publish to App Stores

– Real-time event content publishing

– Third party integration

– User roles & permission based CMS

– Enterprise resource management (media bandwidth etc.)

– Multi-tenant architecture with integrated analytics

Bob Dieterle – Follow me @bobdieterle

Sample Module List

Poll

Would you benefit from being able to create multiple apps for different campaigns throughout the year?

• Yes

• No

Bob Dieterle – Follow me @bobdieterle

How can you get started?

• We will meet you where you are

– Mobile strategy consulting

– Mobile app development

– Mobile website development

• Sign up for a demo today

• Email robert.hancock@smartonline.com or call him at 919-237-4225 to set this up

Bob Dieterle – Follow me @bobdieterle

Questions