The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Post on 16-Jul-2015

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Transcript of The New Facebook - Social Media Success for Funeral Homes & Cemeteries (ICCFA 2015)

Facebook Success

Branding

Engaging Content

Growth Ads

Boosted Posts

Top of Mind Awareness

Targeting

Email Marketing

Why Facebook?

Change

Funnel Strategy

• Grow your audience

• Engage to build loyalty and reach

• Target Your Messaging

• Convert Your Leads (Your Secret Marketing Weapon)

Making it easy

Free Stuff & Questions

Boulder, CO

100+ United States Patents

Marketing Automation

for Funeral Homes &

Cemeteries

Digital Marketing Funnel

1. Grow

2. Engage

3. Target

your audience

your fans

your messaging

4. Convert your leads

Digital Marketing Funnel

1. Grow

2. Engage

3. Target

your audience

your fans

your messaging

4. Convert your leads

Facebook Ads

Create Campaign

Target Your Audience

Add Graphics

Add Your Copy

Positive CTA

Local

Budget & Reach

Watch Results Closely

Digital Marketing Funnel

1. Grow

2. Engage

3. Target

your audience

your fans

your messaging

4. Convert your leads

Digital Marketing Funnel

1. Grow

2. Engage

3. Target

your audience

your fans

your messaging

4. Convert your leads

Audience

Targeting

Budget

Reach

BOOST Your Post

Digital Marketing Funnel

1. Grow

2. Engage

3. Target

your audience

your fans

your messaging

4. Convert your leads

Move down the funnel

Informational Guide or eBook

Webinar

Service Discounts

Promotional Giveaways

T-shirts, Calendars and more!

Sweeten the Pot

Trigger

Here’s the offer

Week 2 Testimonials

Week 1 Benefits: “Did you know…”

Week 3 Next steps & CTA

“When can I call?Week 4

Drip Marketing Email Campaign

Responsive Design

Social Media Email

Marketing Automation

Social Media Email

Marketing Automation

The Copilot

Why Facebook?

Change

Funnel Strategy

• Grow your audience

• Engage to build loyalty and reach

• Target Your Messaging

• Convert Your Leads (Your Secret Marketing Weapon)

Making it easy

Increase your revenue

Free Stuff & Questions

1. Full Presentation

2. Facebook Ad Tutorial

3. 5 Custom Posts!

4. First to Market Advantage