Post on 15-Jul-2015
New Facebook Algorithm
Adapt or Die
“Our goal with News Feed has always been to
show people the things they want to see”
People sure see less posts; so marketers now see a
big part of their work hidden,
with a suffering organic reach…
Let’s sum up what the new Facebook’s
algorithm will bring in the digital market
Let’s sum up what the new Facebook’s
algorithm will bring in the digital market
What’s new in themarketers’ playground?
Only 300 posts a day in an average Facebook
user’s News Feed instead of 1.500 posts.
As we used to experience.
Only 300 posts a day in an average Facebook
user’s News Feed instead of 1.500 posts.
As we used to experience.
We must now focus totally on quality.
Quantity is optional.
Quantity is optional.
Stop use promotional posts to promote services
and products; to do so, use real Facebook adverts
tools.
That’s what people like, and experience it better
To promote team, brand image…
Use promotional posts
Lower the quantity to be sure to give
your audience only what they want
Posts, daily or not, MUST follow the
fans’ interests.
Forget about your products & services.
Allocating a separate budget for
Facebook advertising will be a smart
habit under the new algorithm’s reign.
You’ll be able to use more
Facebook adverts
To promote your products & services
To conclude:
Write less posts but better quality,
only about your target audience’s
interests
Not about your products and services
Facebook adverts are used to sell.
Bonus:
Tips for smart marketers.
Use more short videos on Facebook, this is a
huge trend for 2015 and you can link them to
your commercial website.
Read more on my article here
http://blog.ohyeah.vn/2015/02/facebook-marketing-change-adapt-or-die/
Mr. LUCAS LENOIR, Strategic Planner
Email: lucas.lenoir69@gmail.com
Phone: +84.988.113.612
THANK YOU
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