The New Face Of Social Media Marketing

It’s No Longer About

But About

AND WHY IT DOESN’T WORKThe Psyche / Physiology Of Control

• Monologue Is Monotonous

• Presence Alone Doesn’t Build Influence

• ‘Let’s do an app’ isn’t an Idea

• SOV =/= Social Success

• A One Man Army Doesn’t Win The SoMe War

Monologue is Monotonous

Presence Alone Is Not Enough To Build Influence

vs.

Apps Aren’t Ideas, But The Means Of Delivering Them

Share of Voice =/= Social Success

• Louder isn’t better

• Bullying doesn’t win you friends

• Participate before you can dominate

Social Marketing Is No Longer a Summer Intern’s Job

Need To Educate And Empower Employees

SHAPING SOCIAL MARKETING FOR THE FUTURE

Moving Towards Collaboration

Start Conversations And Then Lose Control

Look Out For Opportunities and Be Ready to Participate

William Sanders, Starwood Lurker

Engage & Nurture

Engage & Nurture

Experiential WOM

Making The Consumers Your Voice Via Innovative Engagement

Track & Respond

Track & Respond

Dave Carroll

United Airlines Breaks My Guitar

Bob Taylor

Taylor Guitars

Amplify: Make Your Influence Go Farther

Co-Create to Enhance Adoption

Don’t Control, Collaborate!

• Monologue Is Monotonous

• Presence Alone Doesn’t Build Influence

• ‘Let’s do an app’ isn’t an Idea

• SOV =/= Social Success

• One Man Armies don’t win the SoMe war

• Listen• Engage and Nurture• Experiential WOM• Track and Respond• Amplify

Thank You

Namrita SehgalDirector of Internet Marketing

Taj Hotels, Resorts and Palaces

E: namrita.sehgal@tajhotels.comYou can find me on LinkedIn and Twitter