The new era_of_printing_and_publishing

The New Era of Printing & Publishing On Demand

Charlie Corr March 23, 2011

Printing & Publishing

H a r v a r d U n i v e r s i t y

Office of University Publisher

On Demand Printing & Publishing

Production Workflow Solutions Consulting Service

The Great Recession + The Next Wave of Technological Change = STRESS

$386$397

$408 $419$430 $441 $425

$391 $389 $389 $390 $392 $394

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

2009-2014 CAGR: FLAT

Source: U.S. Printing and Publishing Market Sizing: 2009-2014, InfoTrends, 2011

• Dramatic impact of 2008-2009 economic recession

• Diminished but positive growth in forecast years

U.S. Printing, Publishing and Related Industries:Historical and Projected Value of Shipments, 2002-2014

U.S. Printing and Publishing Market Forecast 2002-2014CAGR ‘09 to ‘14

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

Printing - Flat

Publishing - (6%)

Source: U.S. Printing and Publishing Market Sizing: 2009-2014, InfoTrends, 2011

Jan-08 Jan-11

U.S. Publishing Employment (Excluding Internet)

16% Loss

Global Advertising Spending by Medium

12%10%

18% 18%

8%7% 7%

50%2009

Source: ZenithOptimedia

Number of U.S. Commercial Printing Establishments’09 to ’15 CAGR -10.5%

10,000

20,000

30,000

40,000

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

Source: US Dep’t of Commerce, BLS County Business Patterns

» The economy is recovering

» Global literacy is on the rise

» There is increasing demand for content

» Even in declining markets, growth opportunities exist for those who gain share through innovation & acquisition

Good News!

Global Retail Value of Production Digital Printing

$30,000

$60,000

$90,000

$120,000

$150,000

2010 2011 2012 2013

B&W - 3%

Color 12%

Source: InfoTrends

Total 10%

US Digital Color Page Volume Growth (CAGR 2009 to 2014)

Source: InfoTrends

General Office

- Business Cards- CAD/Rendering- General Office- Presentations- Proposals- Reports

Promotional

- Brochures- Catalogs- Direct Mail- Inserts- Coupons- Posters- Banners- Signage

Publishing

- Books- Greeting Cards- Directories- Magazines- Manuals- Newspapers

Transactions

- Bills- Statements- Checks- Tickets- Data-driven

Reports

20%Packaging

- Folding Cartons- Flexible

Packaging- Labels- Prototypes

Utility

- Identity Cards- Forms

Consumer

- Fine Art- Photo-related

Application Family Application

» Web2Print» Cloud» Localization/Customization

› ESPN local, Digital Newspapers

Ride Growth Waves

Encumbered by Our History

» Printing› Woodblock printing in 200, Printing

press in 1454

» Printing is a process for producing text and images often carried out as a manufacturing process and an essential part of publishing

» Publishing› Dates to 1580

» Publishing is the business or profession of the commercial production and issuance of literature, information, music, etc.

Practices that worked!

Economic Models and Digital Conversion

Economic Model SponsoredHybrid

Sponsored/ Subscriber

Subscriber PaidHybrid

Subscriber/ Advertiser

Advertiser Paid

Representative Products

Reports Journal Books Traditional Newspapers Free Newspapers

Manuals Reprints Magazine

Research

Economic Driver Cost Cost Revenue Revenue Revenue

Cost to Deliver Low Low High Very High High

Reliance on Physical Distribution Low Medium High Very High High

Conversion to View Only Fast Medium Slow Slow Medium

» How do we monetize our efforts?» What do buyers value?» What is within our control?

Economic Models

iPad App price $17.29/month

iPad App price Free

» Publishing to multiple platforms without new revenue, only reduces economic viability› The clear lesson of Electronic Bill Presentment› 1/3 of US Households lack broadband Internet Access› 17% of Mobile Device owners have a Smartphone

» Applying known models to new opportunities has a higher chance of success› Why does the Boston Globe on-line monetize only subscriptions?

Lessons Learned

» Annual productivity improvements of about 5%› A task that takes an hour today

would take 49 minutes in five years and 38 minutes in 10 years

Pursue “Super Efficiency” with a Vengeance

Business Processes

Suppliers Customers

Production Processes

» Customized Planners for Schools in UK

» Extended geographically to Germany

» Extended product line to include Yearbooks, Rewards and Praise Systems and Prospectuses

» Purchased by CLE, a digital PSP

TECHNOLOGYMimeo.com

QUALITYAll content printed as intended

99.7% Flawless Delivery

QUALITYAll content printed as intended

99.7% Flawless Delivery

EASE OF USEEasy enough for

self serve Powerful enough

for Enterprise Inaugural & 2010

Web2Awards Winner

EASE OF USEEasy enough for

self serve Powerful enough

for Enterprise Inaugural & 2010

Web2Awards Winner

CUSTOMER DELIGHT

NPS Score in the 70’s

75% Retention

CUSTOMER DELIGHT

NPS Score in the 70’s

75% Retention

AUTOMATIONWeb Favors Centralized Production In by 10pm

Delivered as early as 8am

AUTOMATIONWeb Favors Centralized Production In by 10pm

Delivered as early as 8am

* PAAS – Printing as a Service

» An Amazon-like Web site to distribute/publish print and related material tied to Mimeo.com document creation and fulfillment

MarketPlace Success

» Jonathan Bartlett, The Founder and Product Manager of MarketPlace

MarketPlace

» Publishing is Down

» Printing is Flat

» Fewer Players Managing More Customers

» The Pace is Quickening

= BIG CHALLENGES

What We’ve Discussed…

Where Have the Magazines Gone?

You, You, You.

D.I.Y.

The Right Tools

Better…

Faster…

Stronger Cheaper…

Self-Publishing =

The right tools for self-administration

Simple. Fast. Easy.

Accessible and Easily Understandable

No Print Discussion with Order Placers

Print = Revenue Generator

Scribd.

Cloud Platform Printing

Strategies for Achieving MegaGrowth

Strategies for Creating Sustainable Value

» Borrow Brilliance› Emulate top performers› Closely & quickly follow your

main competitor› Pay close attention to the market› Execute flawlessly

» Innovate› Typically a top down strategy› A willingness to fail› Perseverance› Understanding value

» Put together the best team› Cost no more than 25% of average › Top performers exceed the performance of average workers by 300%, if not higher, it

can be 10 times › Focus on hiring and retaining top performers and quickly get rid of the rest› Invest in recruiting, mentoring and keeping talent

Winning Strategies to Create Value

» Highest payroll» Highest valuation of any baseball team» 27 World Series championships (26%) and 40 American League Pennants

Winning Strategies to Create Value

Only one team has won a higher percentage of championships

“There's plenty of money out there. They print more every day.”

- George from Charlie and the Chocolate Factory

Good Ideas Will be Funded

» What is your unique value proposition?» What is your consolidation play?

› Eat or be eaten» What is your web/cloud strategy?» Geographic expansion?» How do you reduce costs?» How do you expand product & services?

› What waves do you ride?» What are your technology investments?

Charting Your Course

» Email: charlie@mimeo.com jonathan@mimeo.com» Tweet: @CharlesCorr

Recommended Reading: THE PURITAN GIFT, RECLAIMING THE AMERICAN DREAM AMIDST GLOBAL FINANCIAL CHAOS, by Kenneth Hopper and William Hopper

THE STRATEGY AND TACTICS OF PRICING, by T. Nagle, J. Hogan and J. Zale

THANK YOU!

The new era_of_printing_and_publishing

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