The New Breed Culture Code#NBculturecode

Company culture happens whether it’s planned or not.

There are many misconceptions on what company culture is and what it is not.

It’s bigger than... + Holiday gift exchanges + Karaoke nights + Bean bag chairs + Nerf gun fights + Catered lunches + Cool offices

Company Culture is...A way of thinking, behaving, and working

that exists within a particular group.

Why Culture?

Companies with great culture attract awesome people.

Companies with awesome people have better profitability, more productivity,

and of course, awesome customers.

And at the end of the day our team is our product and...

WE ARE AWESOME.

This document is the single most important piece

of content we have.

It represents all that we are and all that we want to be.

Our Culture Code

#NBculturecode

I need to...1. Be insanely driven to unify marketing + sales2. Innovate, educate & empower others3. Question things & drive positive change4. Embrace transparency, honesty & selflessness5. Get sh*t done6. Turn metrics into action7. Be awesome

1 Be Insanely DRIVEN

to Unify Marketing+ SALES

Humans have fundamentally changed the way we shop + learn.

But for most companies, their marketing + sales process has not evolved with their customer.

Our passion to unify marketing + sales creates a new level of

customer experience.

Inbound Marketing + Inbound Sales = Customer Success

2 Innovate EDUCATE &

Empower OTHERS

Some companies view self-education as a drain on the

bank account and a waste of time.

We encourage our team to spend time researching + educating themselves because it

allows us bring innovative and relevant solutions to our customers and helps our company grow.

We want our team to be the best it can be.

We believe that investing in ourselves allows us to become masters of our craft.

Solve for the customer to make their lives easier today

and tomorrow.

Don’t find customers for your services; find services

for your customers.““

— Seth Godin

3 Question Everything AND DRIVE Positive Change

Trust yourself and your ideas.

Our minds are open.

Great ideas can come from anywhere. It doesn’t matter what your title is or how long you’ve been with us, your idea is important.

And it will be heard.

Be courageous.

Doubt kills more ideas than failure ever will. We believe that just because

something is the way it has always been, it does not mean it’s the best way.

Remember, when you want to change things, you won’t

please everyone.““

— Sheryl Sandberg

4 Embrace TRANSPARENCY,

Honesty & SELFLESSNESS

Tell people not what they want to hear, but what they

need to hear...““

— Simon Sinek

Avoiding the hard conversation now, is going to make for a harder

conversation later.

Transparency + honesty allows all of us to make tough decisions.

And then move on without spending a long time agonizing over things.

CUSTOMER > TEAM > SELF

5 Get SH*T

Done

With traditional marketing agencies you paid for fluff.

At New Breed we are different.

We provide value at every layer of our process.

From our Inbound Advisors to Web Designers and every role in between.

We have the autonomy & freedom to seek our own answers.

If you do not know the answer, a member of your team does.

Get sh*t done & don’t mess up...But most importantly, learn

from the times you do.

6 Turn METRICS

Into Action

It’s not just a popularity contest.

Our customers want to grow their businesses and that doesn’t always mean getting the most traffic.

We focus on converting the right customers.

Your online marketing presence should serve your business goals.

Tracking and monitoring metrics online allows us to actually benchmark

our projects against these goals.

So, we benchmark against proven data points to ensure the work

we’re doing is driving real results for our customers.

We let data tell the story.

Because in the end, numbers don’t lie. And we need to be sure we’re making informed decisions

to help our customers reach their goals.

Turn analytics into insights. Turn metrics into action.

Always be improving.

7 Be AWESOME

Attributes of awesome... + Digital native + Self-aware + Self-disciplined + Masters of their craft + Acts like a leader

+ Doesn’t always need to be told what to do + Uses good judgement + Has positive energy + Willingness to help

What’s a digital native?

+ Lives and breathes technology. + Quickly learns new platforms + tools. + Is always on the search for new things. + Deeply involved with social media.

You understand who you are.

Including your strengths, weaknesses and what motivates you in the context of your environment. Being self-aware gives you a

deeper understanding of how you affect others.

Self-Dis•ci•pline (noun):

The ability to make yourself do things that should be done and not being afraid to change

course for the sake of improvement.

No leader - and no company - can succeed without great people. In fact

you could argue that no leader is great until after she builds a great team.

““— Dharmesh Shah

People want to be around those who make them feel better.

A positive attitude helps you be more productive because you always see the accompanying

opportunity with every challenge.

So to recap.

The New Breed Culture Code is...1. Be insanely driven to unify marketing + sales2. Innovate, educate & empower others3. Question things & drive positive change4. Embrace transparency, honesty & selflessness5. Get sh*t done6. Turn metrics into action7. Be awesome

Thank you. Continue the discussion with us!